20.500.12556/DKUM-90962 A sustainable distribution model for agrowellness: strategies for tourist farm innovation and growth The concepts of “agrotourism” (or agritourism), focusing on farm-based tourism, and “wellness tourism,” which emphasises health and well-being through travel, are common and well-researched. As the paper explores, this combination presents a strategic approach to enhance the tourist farms’ offer by aligning it with contemporary desires for health, relaxation, and nature immersion. Based on exploring the existing offerings on tourist farms in rural Slovenia and a survey among potential users, we identified some aspects of why agrowellness is not yet developed to the extent one would expect. Focusing on six main areas—local identity, sustainability, community engagement, innovation, digitalisation, and sports activities— the developed distribution model outlines what steps farms can take to reach a broader audience and contribute to sustainable development. By integrating authentic local experiences, eco-friendly practices, community collaboration, innovative activities, a robust digital presence, and opportunities for active outdoor recreation, tourist farms can offer unique, enriching experiences that appeal to modern tourists seeking wellness and connection with nature in the spirit of agrowellness. This comprehensive strategy aims to elevate the agrowellness sector’s appeal. It supports the preservation of rural heritage and promotes healthy lifestyles, positioning tourist farms as crucial players in a sustainably focused tourism industry. agrowellness distribution tourist farms innovation wellness tourism agrovelnes distribucija turistične kmetije inovacije velneški turizem true false true Angleški jezik Slovenski jezik Članek v reviji 2024-10-11 13:40:26 2024-10-11 13:40:27 2024-10-12 03:12:33 0000-00-00 00:00:00 2024 0 0 str. 59-68 issue 1 Vol. 53 2024 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 2024-10-04 338.48-6:502/504 211191555 10.5937/ZbDght2401059O 2334-7074 RAZ_Cvahte_Ojstersek_Tina_2024.pdf RAZ_Cvahte_Ojstersek_Tina_2024.pdf 1 48FE4CC187140A22682591E6DFBC138A 4d7f17ef679a60293af7d6594437dd6e0da9125112b3cfdda23380d7b6203d8b 10447d6e-87c7-11ef-ad42-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=186420 Fakulteta za logistiko 0 0 0