20.500.12556/DKUM-90963 Agrowellness goods distribution in the light of sustainability the consumer perspective and the case of slovenia’s eastern cohesion region This study explores the distribution of agrowellness products and services from a sustainability perspective, focusing on consumer perceptions in Slovenia’s Eastern Cohesion Region. Utilizing an empirical approach through an online survey, the research assesses how sustainable lifestyle practices influence the frequency of agrowellness goods consumption and their perceived availability. The study employs structural equation modeling (SEM) to test four hypotheses, revealing that sustainable lifestyle practices positively affect the frequency of agrowellness product usage, enhancing the perception of product availability. A critical novel contribution of the research is identifying sociodemographic factors as significant moderators of these relationships, offering more profound insights into consumer behavior. Additionally, the frequency of use mediates the link between a sustainable lifestyle and perceived availability, with gender, age, education, and the place of residence as essential moderators. The findings contribute to theory and practice, offering actionable recommendations for marketing and distribution strategies to enhance the accessibility and appeal of agrowellness products. These insights provide valuable guidance for stakeholders in agriculture, rural development, and wellness tourism, with broader implications for policy development aimed at promoting sustainable lifestyles and supporting rural economies. agrowellness sustainability consumer behavior rural development wellness tourism distribution supply chain Slovenia kmetijstvo trajnost vedenje potrošnikov razvoj podeželja wellness turizem distribucija dobavna veriga Slovenija true false true Angleški jezik Slovenski jezik Članek v reviji 2024-10-11 14:09:55 2024-10-11 14:09:55 2024-10-12 03:12:33 0000-00-00 00:00:00 2024 0 0 15 str. iss. 10, [article no.] 1698 Vol. 14 2024 0000-00-00 Zaloznikova NiDoloceno apc 0000-00-00 0000-00-00 2024-09-27 338.48-6:502/504:658.89(497.4) 209828099 10.3390/agriculture14101698 2077-0472 RAZ_Pavic_Lazar_2024.pdf RAZ_Pavic_Lazar_2024.pdf 1 F7C33C105F408A504B798AF5466B253A 3b8ca8d05ead34122c8b64c4319d8be0d31df20b760c557b0710561c5e7ebbba 9d89467e-87ca-11ef-ad42-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=186421 Fakulteta za logistiko 0 0 0