20.500.12556/DKUM-90974 Odnos uporabnikov do personalizacije oglasov na družbenih omrežjih v Sloveniji User attitudes towards personalisation of ads on social networks in Slovenia V diplomskem delu smo proučevali, ali uporabniki družbenih omrežij prepoznavajo personalizirane oglase in kakšen je njihov odnos do personalizacije oglasov. Izvedli smo raziskavo s pomočjo anketnega vprašalnika, katerega odgovore smo analizirali z različnimi testi. Rezultati so pokazali, da sta odnos uporabnikov do personalizacije in njihova zaznana vrednost pozitivno povezana. Personalizirani oglasi, ki se pojavljajo pred ali med zaželeno vsebino, ne kažejo statistično značilne razlike v dojemanju nadležnosti, vendar pa kažejo razliko v dojemanju zabavnosti oglasov. In this thesis, we studied whether social media users recognize personalized ads and what is their attitude to ad personalization. We conducted a survey using a questionnaire, the answers of which were analyzed using various statistical tests. The results showed that users' attitudes towards ad personalization and their perceived value are positively correlated. Personalized ads that appear before or during desired content do not show a statistically significant difference in the perception of annoyance, but they do show a difference in the perception of the entertainment of the ads. digitalno trženje personalizacija zaznana vrednost odnos potrošnikov digital marketing personalization perceived value users' attitude true true false [A. Cvernjek] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2024-10-14 09:45:03 2024-12-23 08:37:45 2025-01-07 08:45:55 0000-00-00 00:00:00 2024 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 077.5:659.1(043.2) 221101827 UN_Cvernjek_Andreja_2024.pdf UN_Cvernjek_Andreja_2024.pdf 1 B700AE3BDACB14D730219E5AB250A49C eccd1734de11eb9e39516943ab1b6a13982c433813d76b2c6ac58856aff38898 447e9137-8a08-11ef-a9b1-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=186462 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0