20.500.12556/DKUM-91464 Analiza vsebinskega marketinga znamke lego Analysis of lego brand content marketing Digitalizacija medijev je močno zaznamovala 21. stoletje, svoje posledice pa je pustila tudi na področju marketinga. Digitalni marketing vključuje številne taktike, kot so SEO (optimizacija za iskalnike), PPC (plačljivo oglaševanje), socialni mediji, e-poštni marketing in analitika. Vsebinski marketing deluje znotraj teh taktik, saj kakovostne vsebine pomagajo izboljšati SEO-rezultate, povečajo angažiranost na družbenih omrežjih, izboljšajo učinkovitost e-poštnih kampanj in ustvarijo bolj privlačne in relevantne oglase. Vsebinski marketing je strategija, ki ustvarja in distribuira dragocene in relevantne vsebine za privabljanje in ohranjanje ciljnega občinstva. Konec 20. in začetek 21. stoletja je digitalna doba prinesla spletne strani, bloge in družbena omrežja z uporabo SEO za boljšo vidnost. Sodobni vsebinski marketing se osredotoča na visokokakovostne, prilagojene in interaktivne vsebine, kot so videi in podcasti, z večjim poudarkom na personalizaciji in ciljanju specifičnih segmentov občinstva. LEGO uporablja vsebinski marketing z ustvarjanjem visokokakovostnih videoposnetkov in animacij, kot so serije LEGO Ninjago in LEGO Friends, ki so namenjene otrokom in družinam. Poleg tega upravlja priljubljene družbene medije in YouTube kanal, kjer deli vsebine, povezane z gradnjo, kreativnostjo in igranjem, s ciljem navdihniti in vključiti oboževalce. Prav tako izdaja revije in vodi tematske dogodke, ki poglabljajo povezanost z blagovno znamko in spodbujajo skupnost oboževalcev Lega. The digitalization of media has significantly marked the 21st century, leaving its impact on the field of marketing as well. Digital marketing includes numerous tactics such as SEO (search engine optimization), PPC (pay-per-click advertising), social media, email marketing, and analytics. Content marketing operates within these tactics, as high-quality content helps improve SEO results, increase engagement on social media, enhance the effectiveness of email campaigns, and create more attractive and relevant advertisements. Content marketing is a strategy that creates and distributes valuable and relevant content to attract and retain a clearly defined audience. The end of the 20th and the beginning of the 21st century brought the digital era with websites, blogs, and social media, utilizing SEO for better visibility. Modern content marketing focuses on high-quality, tailored, and interactive content, such as videos and podcasts, with a greater emphasis on personalization and targeting specific audience segments. LEGO uses content marketing by creating high-quality videos and animations, such as the LEGO Ninjago and LEGO Friends series, aimed at children and families. Additionally, it manages popular social media and YouTube channels, where it shares content related to building, creativity, and play, with the goal of inspiring and engaging fans. LEGO also publishes magazines and hosts themed events that deepen the connection with the brand and foster the LEGO fan community. marketing digitalni marketing vsebinski marketing družbena omrežja oglaševanje znamka LEGO marketing digital marketing content marketing social network advertising LEGO brand true true false M. Šauperl Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-01-06 09:05:58 2025-02-17 11:49:53 2025-08-19 12:15:30 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.138 226333699 MAG_Sauperl_Matej_2025.pdf MAG_Sauperl_Matej_2025.pdf 1 560EB663A664B6BD2F1B961BA7C1A31B 9b517d59368e16d1189489839e5f6067c53dc28730f498bd83592c7e6c095ddf 9a7ba89d-e21f-11ef-9425-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=188400 Ekonomsko-poslovna fakulteta 0 0 0