20.500.12556/DKUM-91536 Trajnost in učinkovitost poslovnih procesov spletnih platform primerjalna analiza treh različnih platform Sustainability and business process efficiency of online platforms a comparative analysis of three different platforms Tema "Trajnostnost in učinkovitost poslovnih procesov spletnih platform: primerjalna analiza treh različnih platform" raziskuje dinamične pristope, ki jih vodilne e-trgovine, kot so eBay, Amazon in AliExpress, uporabljajo za zagotavljanje trajnosti in učinkovitosti svojih poslovnih procesov. Osredotočajoč se na integracijo naprednih tehnologij, raziskava razkriva, kako umetna inteligenca in avtomatizacija preoblikujeta načine upravljanja zalog ter izboljšujeta uporabniško izkušnjo, kar omogoča hitrejše in bolj personalizirane storitve. Poleg tehnoloških vidikov diplomsko delo poudarja pomen trajnostnih praks, ki jih izvajajo te platforme. Analiza ekoloških embalažnih materialov, strategij recikliranja in zmanjšanja emisij toplogrednih plinov prikazuje, kako te iniciative ne le zmanjšujejo ekološki odtis, ampak tudi povečujejo zaupanje in zadovoljstvo uporabnikov, kar pozitivno vpliva na prodajne rezultate. Poleg tega raziskava kaže na potrebo po prilagoditvi lokalnim tržnim razmeram, pri čemer poudarja, kako lahko platforme optimizirajo svoje ponudbe v skladu s specifičnimi potrebami potrošnikov in zakonodajnimi okviri različnih regij. Ta primerjalna analiza ne le obogati razumevanje poslovnih procesov v kontekstu e-trgovine, temveč tudi ponuja smernice za prihodnje raziskave in razvoj strategij, ki bodo omogočile nadaljnje izboljšanje trajnosti in učinkovitosti poslovanja. Na ta način diplomsko delo prispeva k razumevanju delovanja platform na trgu ter zagotavlja njihov dolgoročni uspeh v dinamičnem okolju. The topic "Sustainability and Efficiency of Business Processes on Online Platforms: Comparative Analysis of Three Different Platforms" explores the dynamic approaches that leading e-commerce platforms, such as eBay, Amazon, and AliExpress, implement to ensure the sustainability and efficiency of their business processes. Focusing on the integration of advanced technologies, the research reveals how artificial intelligence and automation are transforming inventory management and enhancing user experience, enabling faster and more personalized services. In addition to technological aspects, the bachelor's thesis emphasizes the importance of sustainable practices being adopted by these platforms. The analysis of eco-friendly packaging materials, recycling strategies, and greenhouse gas emission reduction demonstrates how these initiatives not only reduce the ecological footprint but also increase user trust and satisfaction, positively impacting sales results. Furthermore, the research indicates the need for adaptation to local market conditions, highlighting how platforms can optimize their offerings according to the specific needs of consumers and the legal frameworks of different regions. This comparative analysis enriches the understanding of business processes in the context of e-commerce while providing guidelines for future research and the development of strategies that will further enhance the sustainability and efficiency of operations. In this way, the bachelor's thesis contributes to strengthening the market position of these platforms, ensuring their long-term success in a dynamic environment. trajnost učinkovitost spletne platforme e-trgovina umetna inteligenca sustainability efficiency online platforms e-commerce artificial intelligence true true false [J. Drinić] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-01-13 19:50:26 2025-03-14 12:28:52 2025-03-15 03:10:37 0000-00-00 00:00:00 2024 0 Maribor 0 Celje 1 spletni vir (1 datoteka PDF (XII, 60 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 502.131.1:339:077(043.2) 229037571 UN_Drinic_Jelena_2025.pdf UN_Drinic_Jelena_2025.pdf 1 C04FBDBFE85CB15D52DA67DADCCBDEC2 4f53f81d5ec4c527d87e2f16c52cc6b3f8c4ad0bb3118aa2a9da1fe1e27d2385 617a15b1-d1e1-11ef-89ea-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=187797 Fakulteta za logistiko 0 0 0