20.500.12556/DKUM-91680 Rudarjenje asociativnih pravil v poslovnih aplikacijah Association rule mining in business applications V magistrski nalogi smo obravnavali tehniko, poimenovano rudarjenje asociativnih pravil, katere namen je odkrivanje in podrobno razumevanje skritih vzorcev v podatkih. Odkrite skrite vzorce pa predstavljajo asociativna pravila, ki se pri tem postopku ustvarijo in služijo kot smernice za priporočanje izdelkov ali produktov, optimizacijo zalog in analizo nakupovalnih navad. Predstavili smo tudi, kaj so optimizacijski algoritmi, ki jih rudarjenje asociativnih pravil uporablja, in kako delujejo. Velik poudarek smo podali tudi na personalizacijo, kaj je, kakšne vplive ima na ljudi, prav tako pa smo podali par praktičnih primerov. Nato smo opisali orodja, ki smo jih uporabljali, podrobneje predstavili uARMSolver ter kako ga vzpostaviti in uporabiti. Nato smo opisali našo izdelano rešitev, na koncu pa opravili še analizo ter interpretacijo rezultatov. In this master's thesis, we discussed a technique called association rule mining, the purpose of which is the discovery and detailed understanding of hidden patterns in data. The discovered hidden patterns represent the associative rules created in this process and serve as guidelines for recommending products, optimizing stocks and analyzing shopping habits. We also learned and presented what the optimization algorithms used by associative rule mining are and how they work. We also put a lot of emphasis on personalization, what it is, and what effects it has on people, and we also gave a couple of practical examples. We then described the tools we used, introduced uARMSolver in more detail and showed how to set it up and use it. Then we described our developed solution, and at the end, we performed an analysis and interpretation of the results. Algoritem asociativna pravila diferencialna evolucija personalizacija rudarjenje Algorithm association rules differential evolution personalization mining true true false [A. Lipar] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-01-27 18:57:15 2025-03-03 14:54:51 2025-03-19 12:29:51 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 004.62.021(043.2) 229529859 MAG_Lipar_Aljaz_2025.pdf MAG_Lipar_Aljaz_2025.pdf 1 4529E3E47C26FA72138D868E3B367EE4 ca13505520d3f975925d230c28ff8b4c89f356b2b3e274a46c5830dadf6d33ab 206c6399-dd90-11ef-9187-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=188243 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0