20.500.12556/DKUM-91772 Benchmarking primerjalna analiza v turizmu Benchmarking Comparative Analysis in Tourism. Učbenik "Benchmarking – Primerjalna analiza v turizmu" ponuja podroben vpogled v proces benchmarking analize, ki se uporablja za ocenjevanje in izboljšanje podjetij, organizacij in tudi turističnih destinacij. Avtorici najprej predstavita teoretične osnove benchmarkinga, vključno z definicijami, tipi in fazami analize. Učbenik se v drugem delu osredotoča na praktične primere, ki so jih izvedli študenti na Fakulteti za turizem Univerze v Mariboru. To omogoča bralcem, da razumejo, kako se teoretične koncepte aplicira v realnem svetu na realne primere. Vključeni so konkretni primeri benchmarking analize, ki obravnavajo različne turistične destinacije, kar ponuja dragocene vpoglede v uspešne prakse in strategije. Učbenik je zasnovan tako, da je učni pripomoček za študente in strokovnjake v turizmu ter hkrati spodbuja uporabo benchmarkinga kot orodja za izboljšanje turistične ponudbe in trajnostnega razvoja. S tem učbenik prispeva k razumevanju in implementaciji benchmarkinga v turistični industriji. The textbook "Benchmarking – Comparative Analysis in Tourism" offers a detailed insight into the benchmarking process which is used to evaluate and improve businesses, organizations, and tourist destinations. The authors first present the theoretical foundations of benchmarking, including definitions, types, and phases of the analysis. The second part of the textbook focuses on practical examples carried out by students at the Faculty of Tourism at the University of Maribor. This allows readers to understand how theoretical concepts are applied in the real world in real case studies. It includes specific examples of benchmarking analysis that address various tourist destinations, providing valuable insights into successful practices and strategies. The textbook is designed to serve as a learning tool for students and professionals in tourism while also promoting the use of benchmarking as a tool for enhancing tourism offerings and sustainable development. Thus, the textbook contributes to the understanding and implementation of benchmarking in the tourism industry. benchmarking analiza turizem primerjava turistične destincije študije primerov benchmarking analysis tourism comparison tourism destinations case study true false true Univerza v Mariboru, Univerzitetna založba Slovenski jezik Angleški jezik Neznano 2025-02-04 11:11:49 2025-02-04 11:11:49 2025-02-05 11:18:58 0000-00-00 00:00:00 2025 0 Maribor 2025 Maribor 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 978-961-286-953-3 338.48:005.642.1 224405251 10.18690/um.ft.1.2025 RAZ_Mlakar_Nadja_2025.pdf RAZ_Mlakar_Nadja_2025.pdf 1 099050FB59D05DD29F3B8DB0F53937A6 7ca5e348019df4b1a1303754dce6fae01fa3258dc49d782344824464529c1a80 d48a2bf7-e2e0-11ef-ba28-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=188435 https://press.um.si/index.php/ump/catalog/book/943 1 7293e755-e2e0-11ef-ba28-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=188434 Fakulteta za turizem Univerzitetna založba Univerze v Mariboru 0 0 0