20.500.12556/DKUM-91791 Planiranje politike podjetja in strateškega razvoja na primeru podjetja Lesdom d.o.o. Planning of company policy and strategic development in the case of the company Lesdom d.o.o. V današnjem poslovnem okolju so podjetja nenehno soočena s hitrimi in z nepredvidljivimi spremembami, ki jih morajo hitro zaznati in se nanje učinkovito odzvati. Prilagajanje tem spremembam je ključnega pomena za ohranjanje konkurenčne prednosti in dolgoročne rasti. Da bi ostala konkurenčna, morajo podjetja ne le reagirati na spremembe, temveč tudi proaktivno iskati priložnosti za rast in razvoj. S stalnim spremljanjem tržnega okolja, inovacijami ter prilagajanjem strategij lahko podjetja izkoristijo spremembe v svojo korist, prepoznajo nove trende in potrebe na trgu ter jih pretvorijo v uspešne poslovne strategije. Tako se podjetja, ki uspešno izkoriščajo spremembe in nenehno iščejo možnosti za rast, bolje pozicionirajo za dolgoročni uspeh na vedno bolj dinamičnem trgu. Magistrsko delo z naslovom "Planiranje politike podjetja in strateškega razvoja na primeru podjetja Lesdom d.o.o." obravnava nujnost nenehnega prilagajanja strategij zaradi stalnih sprememb na trgu. Delo poudarja pomen proaktivnega spremljanja tržnega okolja in učinkovitega odzivanja na te spremembe. Raziskujemo teoretične osnove strateškega managementa in politike podjetja ter njihovo aplikacijo v praksi na primeru podjetja Lesdom d.o.o., pri čemer posvečamo posebno pozornost viziji, poslanstvu, ciljem in strategijam podjetja. Magistrsko delo je sestavljeno iz dveh delov, in sicer iz teoretičnega in empiričnega. V teoretičnem delu bomo preučili postopek in elemente, ki jih potrebujemo v postopku planiranaja politike podjetja v MER modelu integralnega managementa, prav tako bomo spoznali planiranje razvoja podjetja na ravni strateškega managementa in s tem povezane procese in metode planiranja razvoja na ravni strateškega managementa. V empiričnem delu bomo spoznali in proučili družinsko podjetje Lesdom d.o.o. in njegovo možnost razvoja. Za podjetje bomo podali predloge glede politike podjetja ter predstavili predlog razvoja podjetja. In today's business environment, companies are constantly confronted with rapid, unpredictable changes that they need to detect and respond to quickly and effectively. Adapting to these changes is key to maintaining competitive advantage and long-term growth. To remain competitive, companies need not only to react to change, but also to proactively seek opportunities for growth and development. By continuously monitoring the market environment, innovating and adapting strategies, companies can use change to their advantage, identify new trends and needs in the market and translate them into successful business strategies. In this way, companies that successfully exploit change and continuously seek growth opportunities are better positioned for long-term success in an increasingly dynamic market. Master's thesis entitled "Corporate policy planning and strategic development in the case of Lesdom d.o.o." addresses the necessity to continuously adapt strategies in the face of constant changes in the market. The thesis stresses the importance of proactively monitoring the market environment and responding effectively to these changes. The theoretical foundations of strategic management and corporate policy and their application in practice are explored in the case of Lesdom d.o.o., with particular attention paid to the company's vision, mission, objectives and strategies. The Master's thesis consists of two parts, a theoretical and an empirical part. In the theoretical part we will examine the process and the elements needed in the process of planning the company's policy in the MER model of integral management, we will also learn about the planning of the company's development at the level of strategic management and the related processes and methods of development planning at the level of strategic management. In the empirical part we will get to know and study the family company Lesdom d.o.o. and its development potential. We will make suggestions for the company's policy and present a proposal for the development of the company. politika podjetja strateški management družinsko podjetje zunanji in notranji dejavniki okolje podjetja družinsko podjetje Lesdom d.o.o. Company policy strategic management family business external and internal factors company enviroment family business Lesdom d.o.o. true true false G. Žižek Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-02-06 12:45:42 2025-04-02 11:05:01 2025-04-03 03:07:58 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.412 231135747 MAG_Zizek_Gasper_2025.pdf MAG_Zizek_Gasper_2025.pdf 1 483B3D3697758B7B815FF74A2304CD6F c8c5b43d64f1253f476e85d4f04c306b6032d55638aafd446c352af16a0d676a 39d56bdc-0a2a-11f0-af23-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=189662 Ekonomsko-poslovna fakulteta 0 0 0