20.500.12556/DKUM-91816 Primerjava spletnih trgovalnih platform za majhne vlagatelje Comparison of online trading platform for small investors Magistrsko delo se osredotoča na analizo treh izbranih spletnih trgovalnih platform za majhne vlagatelje, in sicer eToro, Trading 212 in Robinhood. V tem kontekstu smo oblikovali kriterije, po katerih smo primerjali omenjene platforme in ki se nanašajo na primerjavo uporabniške izkušnje, stroškov in provizij, mobilne različice, dodatnih funkcij, odzivnosti klepetalnih robotov in ustreznosti odgovorov podpore strankam ter varnosti in regulative. Vlagatelji se zelo pogosto srečujejo s težavo, katero platformo izbrati za plasiranje svojih sredstev, in dilemo, katera platforma ponuja najboljšo, vsesplošno uporabniško izkušnjo, ki postaja vse pomembnejši dejavnik za izbiro v hitro rastočem svetu digitalizacij. Odgovor na to vprašanje smo podali v magistrskem delu. Rezultati naše raziskave nakazujejo na to, da so trenutni ponudniki digitalnih platform drug drugemu zelo konkurenčni, saj so razlike med njimi zelo majhne, kar pomeni, da nianse odločajo. This master's thesis examines three prominent online trading platforms for small investors: eToro, Trading 212, and Robinhood. We established specific criteria for comparing these platforms, emphasizing aspects such as user experience, costs and fees, mobile versions, additional features, chatbot responsiveness, the quality of customer support, and security and regulatory compliance. Investors frequently encounter the challenge of selecting the most suitable platform for managing their funds while also determining which one provides the best overall user experience - an increasingly crucial element in the rapidly expanding digital landscape. This thesis aims to explore this question. Our research findings reveal that the current digital platform providers are highly competitive, with only minor differences among them. Consequently, it is often the subtle nuances that ultimately guide investors in their final decisions. uporabniška izkušnja stroški trgovanja mobilna različica klepetalni roboti podpora strankam kibernetska varnost. user experience trading costs mobile version chatbots customer support cybersecurity. true true false V. Kastel Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-02-10 09:20:30 2025-03-20 12:29:59 2025-03-21 03:10:49 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 004.774 229680387 MAG_Kastel_Viktor_2025.pdf MAG_Kastel_Viktor_2025.pdf 1 A4189FFB9B916AB4B7BC7F5DB72166E4 25c3fa3303bd01a4eb013ae7035bc5f14ec82144f386056f50eca2411e8cb73b 178c4613-f5c6-11ef-a2be-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=188916 Ekonomsko-poslovna fakulteta 0 0 0