20.500.12556/DKUM-91833 Vpliv informacije o poreklu na nakupno namero prehrambnih izdelkov The impact of origin information on purchase intention of food products Namen diplomskega dela je raziskovati vedenje odjemalcev. Raziskovali smo pomembnost in vpliv informacije o poreklu na nakupno namero odjemalcev na trgu prehrambnih izdelkov. Zanimalo nas je, kakšen vpliv imajo prihodki odjemalcev na njihovo izbiro pri izdelkih različnih porekel. Raziskovali smo tudi, pri katerih tipih izdelkov namenjajo prednost izdelkom domačega porekla. The purpose of this thesis is to investigate customer behaviour. We investigated the importance and influence of origin information on the purchase intention of customers in the grocery market. We were interested in the impact of customers' income on their choice of products from different origins. We also investigated the types of products for which they prefer domestic origin. Poreklo izdelka nakupna namera odjemalci in odločanje odjemalcev. Product origin purchase intention customers and customer decision-making. true true false R. Koren Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-02-12 09:37:55 2025-07-08 11:00:54 2025-08-19 10:10:30 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 366.1 241737987 UN_Koren_Rok_2025.pdf UN_Koren_Rok_2025.pdf 1 DC93D16611C2F26B3C2EDF284F7FDA17 8d1ed8d5a92baf72c27533437445602c4d4baf29196bf00df0ab9e768535ae36 930f82a2-510f-11f0-ab14-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=192706 Ekonomsko-poslovna fakulteta 0 0 0