20.500.12556/DKUM-91889 Oblika dogodka glede na deležnike na primeru mednarodne konference podim Form of the event regarding stakeholders in the case of the international conferences podim Pisno delo se osredotoča na celovito analizo organizacije dogodkov, pri čemer podrobno obravnava ključne elemente, ki vplivajo na njihovo izvedbo in uspešnost. Med temi so razvoj industrije skozi čas, različne vrste in oblike izvedbe dogodkov (v živo, spletni in hibridni dogodki) ter gradniki, kot so ciljne javnosti, ključni kazalniki uspeha, finančne komponente, izbira lokacije in učinkovita komunikacija. Poseben poudarek je namenjen vplivu družbenih sprememb, ki so v zadnjih letih močno zaznamovale industrijo dogodkov. Obravnavane so demografske in ekonomske spremembe, digitalizacija in uvajanje novih tehnologij ter izredne situacije, kot so naravne nesreče in pandemije. Slednje so še posebej izpostavile potrebo po prilagoditvi organizacijskih pristopov, kar je preoblikovalo tradicionalne modele dogodkov in prineslo inovativne rešitve za zagotavljanje nadaljnje rasti in uspešnosti industrije. Naloga se osredotoča na primer mednarodne konference Podim, največje konference, namenjene startup ekosistemu v regiji. Na primeru mednarodne konference Podim osvetljujemo ključne vidike organizacije dogodka in ga podrobneje analiziramo skozi perspektivo treh ključnih deležnikov: organizatorja, poslovnega partnerja in udeleženca. Raziskava ponuja vpogled v kompleksnost organizacije dogodkov ter njihovo prilagoditev sodobnim izzivom in potrebam različnih ciljnih skupin. The written work focuses on a comprehensive analysis of event organization, examining in detail the key elements that influence their execution and success. These include the industry's development over time, different types and formats of events (live, online, and hybrid events), and essential components such as target audiences, key success indicators, financial aspects, venue selection, and effective communication. A special emphasis is placed on the impact of social changes that have significantly shaped the event industry in recent years. The study addresses demographic and economic changes, digitalization and the introduction of new technologies, as well as extraordinary situations such as natural disasters and pandemics. These have highlighted the need to adapt organizational approaches, transforming traditional event models and introducing innovative solutions to ensure the industry's continued growth and success. The research focuses on the example of the international conference Podim, the largest conference dedicated to the startup ecosystem in the region. Using the example of the international conference Podim, we shed light on the key aspects of event organization and analyse it in detail from the perspective of three key stakeholders: the organizer, the business partner, and the participant. The research offers insight into the complexity of event organization and its adaptation to modern challenges and the needs of various target groups. dogodek oblika dogodka deležniki ključni kazalniki uspeha konferenca event event format conference stakeholders key performance indicators true true false I. Rat Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-02-23 14:57:50 2025-04-03 11:19:56 2025-04-04 03:13:11 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.13:005.745 231276291 MAG_Rat_Iva_2025.pdf MAG_Rat_Iva_2025.pdf 1 E2F50197E56D5F96C4A19FECB9D6F861 22109b34c6feed539977df9e8f9325345b4816b2b5e634d9791ea56b0ebdfbe4 5353e494-0976-11f0-853e-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=189642 Ekonomsko-poslovna fakulteta 0 0 0