20.500.12556/DKUM-91963 Doživetja in komodifikacija izkustva tveganja primer popkulturnega fenomena serije Squid Game in iger preživetja Experiences and the commodification of risk the case of the pop cultural phenomenon of the series Squid Game and survival games Diplomsko delo raziskuje komodifikacijo izkustva tveganja v kontekstu popkulturnega fenomena serije Squid Game in iz nje izpeljanega produkta – »the Trials experience«. Namen diplomskega dela je razširiti znanje o produktih doživetij z elementi popkulturne medijske produkcije. V teoretičnem delu smo predstavili izkustveno ekonomijo v sodobni družbi in vse večjo razširjenost komodifikacije in igrifikacije ter specifike popkulturnega turizma. V tem kontekstu smo predstavili tudi izbrano serijo in analizirani doživljajski produkt – igre preživetja. Empirični del zajema dve analizi, in sicer tematsko in multimodalno. S pomočjo tematske analize smo najprej analizirali promocijski diskurz na uradnih spletnih komunikacijskih kanalih doživljajskega produkta, da bi identificirali obljube, prek katerih se komodificira tveganje. Nato smo z multimodalno analizo uporabniško generiranih vsebin, konkretno video posnetkov udeležencev doživetja, odkrivali, kako ti doživljajo in reprezentirajo svojo izkušnjo na Instagramu. Rezultati obeh analiz pričajo o kompleksnosti poblagovljenja izkušnje tveganja, kjer strah in tveganje postaneta tržni dobrini, prilagojeni potrebam potrošnikov. The diploma thesis explores the commodification of the risk experience in the context of the pop cultural phenomenon of the Squid Game series and its related product, »the Trials experience«. The aim of the thesis is to expand knowledge about experience products with elements of popular media production. In the theoretical section, we present the experience economy in modern society and the increasing spread of commodification, along with gamification, and the specifics of pop culture tourism, relating these to the series and the analyzed product – survival games. The empirical part includes two analyses: thematic analysis and multimodal analysis. Using thematic analysis, we initially examine the promotional discourse on the official online communication channels of the experience product in order to identify the promises through which risk is commodified. Furthermore, with a multimodal analysis of user-generated videos from participants in the experience, we explore how they experience and represent their experience on Instagram. The results of both analyses demonstrate the complexity of the commodification of the experience of risk, where fear and risk become marketable goods, tailored to the needs of consumers. doživetje komodifikacija izkustvo tveganja Squid Game the Trials experience popularna kultura experience commodification risk experience Squid Game the Trials experience popular culture. true true false [J. Grujović] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-03-06 22:00:33 2025-03-26 14:55:04 2025-03-27 03:11:50 0000-00-00 00:00:00 2025 0 Maribor 0 Brežice 52 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.72:07:791.43(043.2) 230349827 VS_Grujovic_Jovana_2025.pdf VS_Grujovic_Jovana_2025.pdf 1 EEBB10C79C16D4D4F27803B06EB38AFA bfc65f8283c798313927b9a7314e7aa86c11edd87de73d6cd496a8304fdaef1b 743e4894-fadb-11ef-a67a-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=189041 Fakulteta za turizem 0 0 0