20.500.12556/DKUM-92008 Uvod v pravo digitalnega enotnega trga in pravni vidiki servitizacije v EU študijsko gradivo Introduction to Digital Single Market Law and Legal Aspects of Servitisation in the EU Study Material Evropska unija posodablja industrijsko strategijo za krepitev konkurenčnosti in tehnološke neodvisnosti. Ključna pri tem je vzpostavitev enotnega digitalnega trga, ki omogoča boljši dostop do digitalnih storitev, spodbuja inovacije in krepi odpornost evropske industrije na globalnem trgu. Digitalna preobrazba podpira razvoj umetne inteligence, kvantnega računalništva in naprednih komunikacij, kar je bistveno za gospodarsko rast in strateško avtonomijo EU. Gradivo obravnava dva tematska sklopa. Prvi del analizira zakonodajne stebre digitalnega trga, vključno z Aktom o digitalnih storitvah, Aktom o digitalnih trgih in GDPR. Posebna pozornost je namenjena preprečevanju geoblokade, varstvu potrošnikov in regulaciji platform. Obravnava tudi vprašanja kibernetske varnosti, umetne inteligence in avtorskega prava. Drugi del se osredotoča na servitizacijo, proces, kjer podjetja prehajajo od prodaje izdelkov k storitvenim rešitvam za povečanje dodane vrednosti in trajnostni razvoj. Zaključek vključuje vprašanja za analitično razpravo o vplivu digitalnega trga na pravno in ekonomsko ureditev v EU. The European Union is modernizing its industrial strategy to enhance competitiveness and technological independence. A Digital Single Market is key to improving access to digital services, fostering innovation, and strengthening the resilience of European industry in the global market. Digital transformation also supports the development of artificial intelligence, quantum computing, and advanced communication infrastructures, crucial for the EU’s economic growth and strategic autonomy. This study material covers two main themes. The first part analyzes the legislative and strategic pillars of the Digital Single Market, focusing on geoblocking rules, cross-border VAT simplification, consumer protection, and platform regulation. It also examines key legislation such as the Digital Services Act, Digital Markets Act, and GDPR, as well as issues related to cybersecurity, data security, AI regulation, and copyright law. The second part explores servitisation, a megatrend enabling industrial transformation through digitisation. It shifts businesses from product sales to service solutions, increasing value and sustainability. Despite its relevance, servitisation remains overlooked in legal research and practice. The material concludes with questions and workshops that encourage critical analysis and discussion on the Digital Single Market’s legal and economic impact. digitalni enotni trg Evropska unija pravo storitve platforme servitizacija nove tehnologije podatki digital single market European Union law services platforms servitization new technologies data true false true Univerza v Mariboru, Univerzitetna založba Slovenski jezik Angleški jezik Učbenik za višje in visoke šole 2025-03-11 08:49:59 2025-03-11 08:49:59 2025-12-05 12:38:35 0000-00-00 00:00:00 2025 0 Maribor 2025 Maribor 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 978-961-286-962-5 339.13/.16:004(4)(0.034.2) 228514563 10.18690/um.pf.4.2025 https://press.um.si/index.php/ump/catalog/book/961 1 6f351ddc-fe4d-11ef-b15e-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=189149 RAZ_Hojnik_Janja_2025.pdf RAZ_Hojnik_Janja_2025.pdf 1 FD742B8AF9B11885AF1015793EEAC9EC 3493b60a3c4237c70f552537739acc9941ff7a5f2645a9c55060e6171487a585 b7812f92-fe4d-11ef-b15e-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=189150 Pravna fakulteta Univerzitetna založba Univerze v Mariboru 0 0 0