20.500.12556/DKUM-92032 Framing the tourist spatial identity of a city as a tourist product Purpose – The purpose of this paper is to develop a methodology for shaping the tourist spatial identity of the city and to take advantage of it to discover alternative urban outdoor spaces. As the number of indoor visitors has been limited due to the COVID-19 pandemic, open urban areas such as streets, squares and parks have become more important tourist locations. Design/methodology/approach – The assessment methodology consists of two basic steps. In the first step, the authors look for places or points that are carriers of spatial identity. For this purpose, the method of mental mapping is used. In the second step, statistical methods are used to evaluate the spatial suitability for the most common tourist activities. To obtain a holistic picture, a temporal component is included. Findings – The application of the methodology is presented in the form of a case study. The obtained research results provide an insight into the spatial situation of the city of Maribor (Slovenia, Europe). Tourist spatial identity of a city depends on time. Based on the value of spatial sensitivity indicator and the suitability of activities, it is possible to adapt the tourist offer to the temporal component. Originality/value – To the best of the authors’ knowledge, this is an original perspective on the spatial identity of tourists. The presented approach could be integrated as a good practice in any other city worldwide. It supports the identification of suitable outdoor tourist places that are memorable, cosy, multifunctional and can be recommended by city guides (mobile or printed books). Every city has many hidden gems that tourists have yet to discover urban tourism evaluation methodology image of the city mental mapping spatial identity mestni turizem metodologija vrednotenja mestna podoba prostorska identiteta true false true Emerald Group Publishing Limited Angleški jezik Slovenski jezik https://www.emerald.com/insight/publication/issn/2056-5607 ©Melita Rozman Cafuta Članek v reviji 2025-03-12 13:48:37 2025-03-12 13:48:37 2025-03-13 03:12:44 0000-00-00 00:00:00 2022 0 0 [14] str. Nov. 2022 0000-00-00 Zaloznikova Objavljeno NiDoloceno 2022-06-01 2022-09-22 2022-11-07 711.4:338.48 192836355 10.1108/IJTC-06-2022-0151 2056-5607 10-1108_ijtc-06-2022-0151.pdf 10-1108_ijtc-06-2022-0151.pdf 1 0A588AA3EB57BAF5A708431CCE0E5DD6 f62f735087b63f3ac83a375742dfbadf42e857c50724be3f640c7026f6f22ef7 b74f9e96-ff40-11ef-9eb9-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=189204 https://www.emerald.com/insight/content/doi/10.1108/ijtc-06-2022-0151/full/pdf?title=framing-the-tourist-spatial-identity-of-a-city-as-a-tourist-product 0 bfd2e1b1-ff40-11ef-9eb9-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=189205 Fakulteta za gradbeništvo, prometno inženirstvo in arhitekturo 0 0 0