20.500.12556/DKUM-92269 The effect of product complexity on servitization and deservitization: A multi-country quantitative analysis Servitization is often based on technology, with the producer not selling products but rather offering product-related services. While servitization had been steadily gaining interest until relatively recently, a new trend called deservitization, the outsourcing of service provision, has seen a slow uptake in the scientific literature. This work analyses why servitization is not always beneficial. We analyze the effect of product complexity on servitization and deservitization in three Southern European countries. Due to high competition and knowledge leaking, manufacturers of complex products tend to servitize with their own resources, thus avoiding deservitization or outsourcing of service provision. The analysis is performed using two-step OLS regression. The results confirm that the hypotheses and the model are significant and that manufacturers of simple products tend to deservitize, while manufacturers of complex products tend to servitize. Managerial implications refer to alternatives as to when to enter the servitization arena and when it is more beneficial to deservitize. servitization deservitization manufacturing technology EMS servitizacija nove tehnologije deservitizacija proizvodne tehnologije true false true MDPI AG Angleški jezik Slovenski jezik https://www.mdpi.com/journal/sustainability © 2022 by the authors Članek v reviji 2025-03-26 13:47:59 2025-03-26 13:47:59 2025-03-27 03:11:51 0000-00-00 00:00:00 2022 0 0 str. 1-16 iss. 19 (11885) Vol. 14 Sept. 2022 0000-00-00 Zaloznikova Objavljeno NiDoloceno 2022-06-28 2022-09-16 2022-09-21 658.5:005.7 122962179 10.3390/su141911885 2071-1050 sustainability-14-11885.pdf sustainability-14-11885.pdf 1 566E8A0DF3C044D6BB91C3D4EBB4677B 6f43a4397b34590b660f5720fb70cf219b54def5c7b66973b6e96fd27a19f141 d00982e3-0a40-11f0-af23-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=189674 https://www.mdpi.com/2071-1050/14/19/11885 0 d4f22d2a-0a40-11f0-af23-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=189675 Fakulteta za strojništvo 0 0 0