20.500.12556/DKUM-92611 A hybrid multi-criteria and creative, problemsolving approach, for measuring local values of information technology products This study examines the relationship between digital transformation and sustainable practices within enterprises against the backdrop of global transformative forces framed within the holistic paradigm of systems thinking. It examines the extent to which digital advances either facilitate or impede the sustainable development of companies, while also considering the systemic impact of demographic variables (such as gender, age, education), national income levels, and geographical regions on business sustainability. Using data from the Global Entrepreneurship Monitor (GEM), which encompasses 26,790 entrepreneurs in 47 countries, this research uses multinomial regression to assess how these factors influence companies’ commitment to social and environmental goals. A key finding is that the strategic use of digital technologies in sales processes significantly increases the likelihood that entrepreneurs will integrate social and environmental considerations into their decision-making. Notably, this conscientious approach to business is most prevalent among entrepreneurs in Latin America and the Caribbean. Our findings underscore the central role of digital technologies in driving sustainable business transformation while also highlighting the significant influence of regional socio-environmental contexts on business sustainability orientations. creative problem solving information technology multi-criteria decision making piecewise linear value function prescriptive approach true false true Bp. Tech Polytech. Inst. Angleški jezik Angleški jezik Znanstveno delo 2025-04-24 03:11:01 2025-07-10 14:32:05 2025-07-11 03:29:19 0000-00-00 00:00:00 2023 0 0 str. 205-221 no. 2 Vol. 20 2023 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 519.85:659.2:004 143174915 10.12700/APH.20.2.2023.2.11 1785-8860 http://acta.uni-obuda.hu/Cancer_131.pdf 1 fe1f6760-20a8-11f0-aae1-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=190508 A_Hybrid_Multi-criteria_and_Creative,_Problem-.pdf A_Hybrid_Multi-criteria_and_Creative,_Problem-.pdf 1 6C7B6FD3C3F204D44E0872A71B6FBCFC cd9778c5b3d060bda514de226b2b991391861cae17d12b17a397d33147f29557 cac77b31-5d89-11f0-b0f7-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=193471 Ekonomsko-poslovna fakulteta 0 0 0