20.500.12556/DKUM-92700 Ugotavljanje pomembnosti dejavnikov za pripravljenost investiranja v kriptosredstva kot potencialne naložbene možnosti v portfelju Determining the importance of factors on the willingness to invest in crypto-assests as a potential investment option in the portfolio Magistrsko delo obravnava vpliv različnih dejavnikov na investicijsko namero v kriptosredstva, pri čemer se osredotoča na izbrane dejavnike (percepcija finančne pismenosti, percepcija razumevanja kriptosredstev, odnos socialnega okolja do kriptotrga, zaznane koristi in tveganja, percepcijo regulativne varnosti) in demografske značilnosti respondentov. V teoretičnem delu so predstavljeni izbrani dejavniki kot tudi ključni koncepti tehnologije veriženja blokov in kriptosredstev, vključno z njihovimi značilnostmi, vrstami in nameni uporabe. Raziskovalni del temelji na empirični analizi, ki vključuje analizo vpliva dejavnikov na investicijsko namero s pomočjo regresijske analize z metodo OLS. Podatke smo pridobivali z anketnim vprašalnikom, s katerim smo ciljali na polnoletne državljane Republike Slovenije. Rezultati raziskave kažejo, da je percepcija značilnosti kriptotrga pomemben faktor, ki vpliva na investicijsko namero. Prav tako je bilo ugotovljeno, da demografska dejavnika, kot sta spol in izobrazba, pomembno vplivata na odločitev za vlaganje v ta segment. Višje izobraženi posamezniki so se izkazali za bolj zadržane pri investiranju na kriptotrgu, kar je mogoče pripisati njihovi večji ozaveščenosti o tveganjih, povezanih s to vrsto naložbe. Moški so v povprečju bolj naklonjeni investiranju kot ženske, čeprav je bil ta dejavnik manj statistično značilen. Kot ključni dejavniki, ki vplivajo na investicijsko namero, so se pokazali naslednji dejavniki: percepcija razumevanja kriptosredstev, zaznane koristi in tveganja kriptosredstev ter vpliv socialnega okolja. The master's thesis examines the impact of various factors on investment intention in cryptoassets, focusing on selected factors (perceived financial literacy, perceived understanding of crypto-assets, social environment attitudes towards crypto-marketing, perceived benefits and risks, and perceived regulatory security) and demographic characteristics of the respondents. The theoretical part presents selected factors as well as key concepts of blockchain technology and crypto assets, including their characteristics, types, and intended uses. The research part is based on an empirical analysis, which includes an analysis of the impact of the factors on the investment intention by means of a regression analysis with the OLS method. The data were collected by means of a questionnaire targeting adult citizens of the Republic of Slovenia. The results of the survey show that the perception of the characteristics of the crypto market is an important factor influencing investment intention. Demographic factors such as gender and education were also found to have a significant impact on the decision to invest in this segment. Higher-educated individuals appeared to be more reluctant to invest in the crypto market, which may be attributed to their greater awareness of the risks associated with cryptoassets. Men are on average more likely to invest than women, although this factor was less statistically significant. The following factors emerged as key influencers of investment intention: perceived understanding of crypto-assets, perceived benefits and risks of cryptoassets, and the influence of the social environment. kriptosredstva tehnologija veriženja blokov investicijska namera percepcija značilnosti kriptotrga cryptoassets blockchain technology investment intention perception of cryptomarket characteristics true true false D. Luetić Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-05-06 17:47:19 2025-07-01 13:17:15 2025-07-02 03:10:14 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 336.74:004.7 240971779 MAG_Luetic_Davor_2025.pdf MAG_Luetic_Davor_2025.pdf 1 2BD97E3B8A8EB1C1014E70EBC7A2E925 d688458e384f71e6d03e843ee1a1990c78ac9c5f825c5c4b016637466e467e00 0d548fd6-45e4-11f0-b2e3-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=192032 Ekonomsko-poslovna fakulteta 0 0 0