20.500.12556/DKUM-92717 The role of demographics and entrepreneurial motives in digital sales adoption Digital transformation gradually changes businesses, which is also connected with sales. Despite these advancements, the motives to accept digitalization in sales are undiscovered. In our study, we examine demographic factors (gender, age, education), entrepreneurial motives, and the developmental stage of entrepreneurs using data from the Global En- trepreneurship Monitor (GEM), encompassing 25,633 entrepreneurs from 47 countries. Logistic regression and subsequently Cramer’s V were employed for a more precise de- termination of the relevant influences of the explanatory variables. The findings indicate that younger and early-stage entrepreneurs more often accept digital technologies in sales. This also applies to entrepreneurs who are motivated by higher income and wealth and the desire to make changes in the world. These results suggest that digital technologies can contribute to reducing the divergence between profitable and sustainable goals, as entre- preneurs perceive their utility in achieving both sets of objectives. digital technologies in sales demographics entrepreneurs’ motives early-stage entrepreneurs true false true Faculty of Economics and Business Angleški jezik Angleški jezik Znanstveno delo 2025-05-08 03:21:04 2025-07-11 09:00:56 2025-07-12 03:16:14 0000-00-00 00:00:00 2024 0 0 str. 269-289 no. 2 Vol. 27 2024 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 2024-12-09 005.9 223596035 10.2478/zireb-2024-0027 1331-5609 https://hrcak.srce.hr/en/clanak/467449 1 b633f3e8-2baa-11f0-98aa-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=190776 The_Role_of_Demographics_and_Entrepreneurial_Motives.pdf The_Role_of_Demographics_and_Entrepreneurial_Motives.pdf 1 17BF9B22B312905C7295BA7C05F6067F d9085bfbe523af0b3cb70b88af4a0c6aaec7c05c60bb8f3f11cb9cd212a2d3f6 ae3ac65f-5e24-11f0-b23d-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=193485 Ekonomsko-poslovna fakulteta 0 0 0