20.500.12556/DKUM-92863 Analiza navad in preferenc potrošnikov pri nakupovanju govejega mesa diplomsko delo Analysis of consumer habits and preferences when purchasing beef d V diplomskem delu smo obravnavali navade in preference potrošnikov pri nakupovanju govejega mesa s poudarkom na kupovanju mesa neposredno pri kmetu. Z nakupom pri rejcu potrošniki podpirajo lokalno pridelano hrano, pripomorejo k dobrobiti živali in prispevajo k ohranjanju podeželja ter novim delovnim mestom. Kakovost mesa definiramo kot niz lastnosti, ki skupaj določajo, kaj cenimo pri mesu, ko ga kupimo, pojemo ali izberemo za predelavo. Koncept kakovosti razdelimo na notranje/intrinzične (kot so barva, vsebnost maščobe, sočnost, aroma, mehkoba) in zunanje/ekstrinzične lastnosti (kot so poreklo, varnost, način reje). V raziskavi smo ugotavljali, na kakšen način se potrošniki odločijo za nakup, ali so zainteresirani za nakup neposredno pri rejcu in kateri dejavniki so ključnega pomena pri nakupu govejega mesa. Podatke smo pridobili s spletno anketo, ki je bila sestavljena iz 20 vprašanj, ki jo je izpolnilo 214 anketirancev. Raziskava je pokazala, da so potrošniki v veliki meri zainteresirani za nakup govejega mesa neposredno od kmeta. Večina potrošnikov, ki živi izven mesta, na ta način že nakupujejo. Kriteriji potrošnikov pri nakupu govejega mesa so sicer različni, a mnogim je pomemben izvor/poreklo mesa in način reje živali, saj tako bolj zaupajo v kakovost in varnost mesa. Potrošniki imajo pozitivno mnenje glede nakupa mesa neposredno pri rejcu. Pri nakupu govejega mesa je cena pomemben kriterij, pri čemer pa višja cena ne pomeni nujno tudi višje kakovosti. The aim of the study was to investigate consumers' habits and preferences when buying beef, with a focus on buying meat directly from the farmer. By buying meat from the farmer, consumers support locally produced food, contribute to animal welfare, rural development and the preservation and creation of new jobs. Meat quality is defined as a set of characteristics that together determine what consumers value when buying, eating or selecting meat for processing. The concept of meat quality can be divided into intrinsic (e.g. colour, fat content, juiciness, aroma, tenderness) and extrinsic characteristics (e.g. origin, safety, rearing system). The study investigated how consumers make their purchasing decisions, whether they are interested in buying directly from the farmer and which factors are decisive when buying beef. The data was collected through a 20-question online survey completed by 214 participants. The survey revealed that consumers are largely interested in buying beef directly from the farmer. Most consumers who live outside the city already use this type of purchasing. Consumers' criteria for buying beef vary, but for many, the origin of the meat and the rearing system are important as it gives them more confidence in the quality and safety of the meat. Consumers have a positive attitude towards buying meat directly from the farmer. Price is an important criterion when buying beef, although a higher price does not necessarily mean better quality. goveje meso potrošniki kakovost preference beef consumers quality preferences true true false T. Pertoci Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-05-20 08:04:16 2025-06-03 10:34:32 2025-06-04 03:34:48 0000-00-00 00:00:00 2025 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF (VI, 32, [6] str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 637.5.04/.07:636.2:366.5(043.2)=163.6 238056963 VS_Pertoci_Tamara_2025.pdf VS_Pertoci_Tamara_2025.pdf 1 4FB76911BEB6E86F100FB4CEC9A66D86 953bacfc017535ab21dfe2188cb870f171d4686188effea18a705f68ffbef4f1 7501e3ee-354c-11f0-88c4-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=191130 Fakulteta za kmetijstvo in biosistemske vede 0 0 0