20.500.12556/DKUM-92935 Digitalna transformacija procesa brezkontaktnega preverjanja strank v sloveniji Digital transformation of contactless customer onboarding in slovenia Magistrsko delo raziskuje digitalno transformacijo procesov brezkontaktnega preverjanja osebe med postopkom sprejema nove stranke v sistem podjetja. Raziskave so potekale na primeru slovenskega podjetja, ki je digitalizacijo procesov izvedlo zaradi zakonskih sprememb in želje po bolj učinkovitem in cenejšem procesu. Cilj magistrskega dela je prikazati, da je vpeljava novih tehnologij preverjanja in pregleda strank smotrna odločitev, saj zniža stroške, pohitri proces in podjetjem omogoča dodatne poslovne priložnosti. V teoretičnem delu predstavimo zakonsko podlago, stanje procesa pred digitalizacijo in pričakovane učinke digitalne transformacije. V praktičnem delu s kvantitativno metodo analiziramo odnos strank do metod brezkontaktnega preverjanja in vzpostavljanja poslovnega razmerja z namenom pridobitve ocene pozitivnega ali negativnega nagiba populacije do procesa v starem ali transformiranem digitalnem stanju. Raziskava rezultatov digitalne transformacije, ki jih je posredovalo podjetje, pokaže pozitiven učinek, saj se je proces po digitalni transformaciji za podjetje pocenil, delež sprejetih vlog pa se je povišal. Odziv strank do procesa nakazuje pozitiven trend, kar je podjetje zaznalo tudi v višji uporabi računov kot pred digitalno transformacijo. Podjetje je sicer zaznalo določena nezadovoljstva v odzivih strank, kar nakazuje, da proces izboljševanja še ni končan. Glede na rezultate raziskave tako povzemamo, da je digitalna transformacija smotrna odločitev za podobna slovenska podjetja, ki želijo svoje storitve nuditi globalni populaciji strank. This master’s thesis investigates the digital transformation of contactless identity verification processes during the client onboarding process. The study focuses on a Slovenian company that restructured its processes in response to regulatory changes and a strategic aim to enhance efficiency and reduce operational costs. The primary objective is to demonstrate that adopting advanced technologies for customer verification and due diligence represents a sound and beneficial decision—lowering costs, accelerating procedures, and enabling new business opportunities. The theoretical framework outlines the relevant legal background, the state of the onboarding process prior to digitalization, and the anticipated benefits of digital transformation. In the empirical part, a quantitative research method was employed to analyse customer attitudes toward contactless verification and relationship initiation, with the goal of assessing whether public sentiment favours the traditional or the newly implemented digital process. Findings provided by the company indicate that the digital transformation had a positive effect: operational costs decreased, and the approval rate of applications increased. Customer feedback reflects a favourable shift, further supported by a rise in account usage compared to pre-digitalization levels. However, the company also identified instances of customer dissatisfaction, suggesting that the process still requires further optimization. Based on the research outcomes, the thesis concludes that digital transformation is a strategically advantageous step for similar Slovenian companies seeking to offer their services to a global customer base. digitalna transformacija identifikacija preverjanje preprečevanje pranja denarja politično izpostavljene osebe poznaj svojo stranko Digital transformation identification verification anti-money laundering politically exposed persons know your customer true true false Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-05-27 15:56:43 2025-08-07 10:25:59 2025-08-08 03:13:30 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 245098243 MAG_Stucin_Rok_2025.pdf MAG_Stucin_Rok_2025.pdf 1 54C2A04573FACB1D11DB488F8D3F9305 25da274e011c21e8b6f4f86d29a6fd6f8d281a76d105434829931803154e3537 963db8e3-3b06-11f0-be37-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=191314 Fakulteta za organizacijske vede 0 0 0