20.500.12556/DKUM-93140 Priložnosti in izzivi uporabe umetne inteligence v medijskem okolju Opportunities and challenges of using artificial intelligence in the media environment Magistrsko delo raziskuje vpliv umetne inteligence na medijsko industrijo, pri čemer izpostavlja njene priložnosti in izzive. Teoretični del obravnava ključne koncepte, kot so strojno učenje, obdelava naravnega jezika in generativna umetna inteligenca, ter predstavi možnosti avtomatizacije, personalizacije in analitike. Empirični del temelji na intervjujih z novinarji in uredniki iz različnih tipov medijev. Rezultati kažejo, da umetna inteligenca že podpira rutinske naloge, a hkrati odpira vprašanja glede etike, transparentnosti in profesionalnosti. Delo ponuja vpogled v tehnološko transformacijo novinarstva in prispeva k razumevanju vloge umetne inteligence v prihodnjem razvoju medijev. This master's thesis explores the impact of artificial intelligence on the media industry, highlighting its opportunities and challenges. The theoretical part discusses key concepts such as machine learning, natural language processing, and generative artificial intelligence, and presents the possibilities of automation, personalization, and analytics. The empirical part is based on interviews with journalists and editors from various types of media. The findings suggest that artificial intelligence already supports routine tasks, but also raises issues related to ethics, transparency, and professionalism. The thesis offers insight into the technological transformation of journalism and contributes to understanding the role of artificial intelligence in the future development of the media. umetna inteligenca mediji avtomatizirano novinarstvo algoritmi digitalna transformacija medijev artificial intelligence media automated journalism algorithms digital transformation of the media true true false [J. Hauptman] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-06-09 15:15:24 2025-07-10 09:24:26 2025-07-29 09:19:48 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 004.8:07(043.2) 244116995 MAG_Hauptman_Jan_2025.pdf MAG_Hauptman_Jan_2025.pdf 1 CF29EC2B72C21872D3C08EB602CA6283 614e732b79e8c2ce8d8945fce41fbd7c8a9236d527e3e8b01daf861c0d04887c 84491748-4536-11f0-8740-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=191976 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0