20.500.12556/DKUM-93149 Izkušnja virtualne resničnosti in izbira destinacije diplomsko delo univerzitetnega študija Virtual reality experience and choice of travel destination Namen zaključnega dela je ugotoviti, v kolikšni meri mladi uporabljajo tehnologijo virtualne resničnosti (VR) v nakupnem procesu in kako ocenjujejo učinek izkušnje turistične destinacije, doživete prek tehnologije VR, na odločitev o nakupu oziroma izbiro destinacije. Na vzorcu 104 mladih, starih od 18 do 29 let, pri katerih smo raziskovali izkušnjo s tehnologijo VR in izbiro destinacije, obdržimo hipoteze, da mladi tehnologije VR še ne poznajo dovolj dobro, da bi jo uporabljali pri načrtovanju potovanj ali kot nadomestek za potovanja; da je mladim turistom pri procesu odločanja in izbiri destinacije potovanja pomembno, kakšne imajo predhodne informacije in mnenje o destinaciji; da mladi ocenjujejo, da uporaba tehnologije VR pozitivno vpliva na oceno poznavanja destinacije; da mladi ocenjujejo, da uporaba tehnologije VR v nakupnem procesu pozitivno vpliva na mnenje o destinaciji; da mladi ocenjujejo, da uporaba tehnologije VR v nakupnem procesu pozitivno vpliva na njihovo namero nakupa oziroma izbiro destinacije; da je večina mladih s tehnologijo VR že imela virtualno izkušnjo v povezavi s turizmom. The aim of this thesis is to determine the extent to which people use virtual reality (VR) technologies in the shopping process itself and what influence the VR experience has on the purchase decision or the choice of destination. In the sample of 104 young people aged 18-29 where we investigated the VR experience and destination choice, we adhere to the hypotheses that young tourists are not yet sufficiently familiar with VR technologies to use them when planning trips or as a substitute for travel; that young tourists consider it important to know what prior information and opinions they have about the destination when making decisions and choosing a destination; that young people believe that the use of VR positively influences their assessment of their knowledge about the destination; that young people believe that the use of VR technology in the purchasing process positively influences their opinion about the destination; that young people believe that the use of VR technology in the purchasing process positively influences the tourist’s purchase intention or choice of destination; and that most users of VR technology have already had a virtual experience related to tourism. virtualna resničnost nakupno vedenje izbira destinacije dejavniki odločanja. virtual reality purchasing behavior destination choice decision factors. true true false [S. Konig] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-06-10 01:19:39 2025-09-02 14:01:25 2025-09-03 03:20:53 0000-00-00 00:00:00 2025 0 Maribor 0 Brežice 65 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48:004.946(043.2) 247403779 UN_Konig_Sara_2025.pdf UN_Konig_Sara_2025.pdf 1 F2D2B0F894DA1127B0C7DC5D1C9CC05A 82544dd0e01896aebbeb68e756811857e2d10316740028abafa4d5f52fec468b ed7e3f18-46b1-11f0-b893-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=192088 Fakulteta za turizem 0 0 0