20.500.12556/DKUM-93174 Etika in verodostojnost kot ključna dejavnika rasti in razvoja podjetja Culture, ethics and credibility as a key factors in the growth and development of the company V magistrskem delu obravnavamo pomen in vlogo dveh pomembnih dejavnikov, ki vplivata na rast in razvoj podjetja. Najprej izpostavljamo dejavnik, ki je neposredno povezan z etiko in verodostojnostjo in sicer kulturo, ki vpliva na motivacijo in zadovoljstvo zaposlenih. Višja motivacija in manjša fluktuacija vplivata na rast in razvoj. Poslovanje, ki temelji na etičnem odnosu, prispeva k dolgoročni uspešnosti podjetja, kar se kaže v zaupanju in zadovoljstvu vseh ključnih udeležencev podjetja. Z etičnim pristopom si podjetje zagotavlja stalne kupce, kar predstavlja nižje stroške pri iskanju strank. Tretji mehki dejavnik je verodostojnost, ki nam prikazuje usklajenost besed in dejanj organizacije in na dolgi rok gradi zaupanje, ki je temelj za rast in razvoj vsakega podjetja. Z uporabo študije primera na podjetju Klemont d. o. o., smo prikazali, kako se elementi, kot so kultura, etika in verodostojnost, odražajo v kvantitativnih dejavnikih razvoja, npr. v višjih prihodkih, dobičkih, širitvah na nove trge ipd., kakor tudi v kvalitativnih dejavnikih razvoja, npr. v boljši povezanosti ekipe, stabilnejši organizacijski kulturi, razvoju kompetenc ipd. Skozi delo smo prikazali, da etika in verodostojnost podjetju omogočata dolgoročno uspešnost, predvidljivo in stabilno okolje in večjo prilagodljivost v okolju. V delu smo tako prikazali, da se vlaganje v mehke dejavnike, tj. etiko in verodostojnost izplača, saj omogoča rast in razvoj podjetja In this master's thesis, we discuss the importance and role of two significant factors that influence the growth and development of a company. First, we highlight a factor that is directly related to ethics and credibility, namely culture, which influences employee motivation and satisfaction. Higher motivation and lower turnover influence growth and development. Business based on ethical conduct contributes to the long-term success of a company, which is reflected in the trust and satisfaction of all key stakeholders. An ethical approach ensures that the company has regular customers, which means lower costs in finding new customers. The third soft factor is credibility, which shows the consistency between the organization's words and actions and, in the long term, builds trust, which is the foundation for the growth and development of any company. Using a case study at Klemont d. o. o., we showed how elements such as culture, ethics, and credibility are reflected in quantitative development factors, e.g., higher revenues, profits, expansion into new markets, etc., as well as in qualitative development factors, e.g., better team cohesion, a more stable organizational culture, competence development, etc. Through our work, we have shown that ethics and credibility enable long-term success, a predictable and stable environment, and greater adaptability in the environment. In our work, we have thus shown that investing in soft factors, i.e., ethics and credibility, pays off because it enables the growth and development of the company. kultura etika verodostojnost rast razvoj podjetje culture ethics credibility growth development company true true false L. Šuta] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-06-10 15:31:29 2025-09-29 09:25:59 2025-09-30 03:34:49 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.73 250797571 MAG_Suta_Lea_2025.pdf MAG_Suta_Lea_2025.pdf 1 68D8ADF471AE1F9BD661748B119B4EE1 2ebf055cedca6b13eabab9eea2be7967f86e83515d6ee1ab4d595f7e6d987afb 6fd5c14d-8950-11f0-8088-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=197557 Ekonomsko-poslovna fakulteta 0 0 0