20.500.12556/DKUM-93391 Reinženiring poslovnega procesa pri prehodu tiskanega medija na digitalno obliko Business process re-engineering in the transition from printed media to digital Diplomsko delo obravnava prenovo poslovnega procesa v uredništvu medijske organizacije, ki ukinja svojo tiskano izdajo in v celoti prehaja na digitalno obliko objavljanja vsebin. Kljub temu da je imel obstoječi sistem že vzpostavljene osnovne digitalne mehanizme za oddajo in distribucijo vsebin, se je v praksi pokazalo, da uredniški procesi niso bili dovolj prilagojeni zahtevam sodobnega digitalnega okolja. Glavne ugotovljene pomanjkljivosti so bile nepovezanost posameznih faz priprave vsebin, necentralizirana komunikacija, osebno dogovarjanje za podporne aktivnosti (kot so fotografija, oblikovanje, infografike) ter pomanjkanje možnosti za sprotno sodelovanje med avtorji, uredniki in drugimi člani uredništva. Te pomanjkljivosti so povzročale pogoste zastoje, slabšo sledljivost in nezanesljivost pri objavi vsebin. V delu je bil zato zasnovan prenovljen poslovni proces, ki temelji na uporabi digitalno podprte, centralizirane uredniške platforme, ki omogoča jasno razdelitev nalog, avtomatizirano usklajevanje vseh dejavnosti in enotno komunikacijo v realnem času. Nov proces vključuje tudi avtomatizirano distribucijo vsebin po različnih digitalnih kanalih, kar uredništvu omogoča sprotno, pretočno in odzivno objavljanje. Primerjava obstoječega in prenovljenega procesa je pokazala, da prenova prinaša večjo preglednost, hitrejše izvajanje nalog, večjo operativno zanesljivost ter višjo raven sodelovanja med vsemi vpletenimi deležniki. Tak model predstavlja pomemben korak k sodobni digitalni uredniški praksi, ki temelji na agilnosti, pretočnosti in učinkovitosti. The thesis explores the redesign of the business process within the editorial department of a media organisation that is discontinuing its print edition and fully transitioning to a digital publishing model. Although a digital content submission system and distribution channel were already in place, the analysis revealed that the editorial workflow was not adequately adapted to the demands of modern digital publishing. Key shortcomings included a lack of integration between process phases, unstructured and decentralised communication, reliance on informal coordination for support activities such as photography, design, and infographics, and limited options for real-time collaboration among authors, editors, and other contributors. These issues led to production delays, reduced transparency, and lower operational reliability. To address these challenges, the thesis proposes a redesigned editorial workflow based on a centralised, digitally supported editorial platform. This platform enables clear task allocation, automated coordination of editorial and support activities, and unified, real-time communication. The new process also includes automated content distribution across multiple digital channels, supporting continuous and agile publishing. A comparison between the existing and redesigned processes demonstrates improvements in workflow clarity, task execution speed, operational stability, and collaborative efficiency. The proposed model represents a significant advancement towards a modern digital editorial environment, characterised by fluidity, responsiveness, and high-level coordination. Poslovni proces prenova poslovnega procesa digitalizacija tiskani medij business process business process re-engineering digitalization printed media true true false N. Brumen] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-06-23 16:49:56 2025-09-12 11:24:17 2025-09-13 03:27:52 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.4:659.1 248754179 UN_Brumen_Nik_2025.pdf UN_Brumen_Nik_2025.pdf 1 68B4ADAD8AC1C84F7DA6C789E25FFEBF fca98847b880079ca910918c8ab341721dc5c163703f31def82e63a371cc1308 93bc8502-8e73-11f0-9a68-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=198161 Ekonomsko-poslovna fakulteta 0 0 0