20.500.12556/DKUM-93407 Digitalna transformacija v nogometu Digital transformation in football Digitalna transformacija je pomemben dejavnik v sodobnem času, z njim se soočajo tako največji svetovni velikani kot tudi lokalni klubi v svetu nogometa. V prvem delu diplomske naloge smo se osredotočili na osnovne koncepte, ki sestavljajo digitalno transformacijo, kako poteka petstopenjski proces njene uvedbe, ter kakšne prednosti in slabosti prinaša. V nadaljevanju smo raziskali kakšen vpliv ima digitalna transformacija v nogometu, predvsem na stadionih, kakšna je vloga socialnih medijev, ter katere tehnologije so izbrane tehnologije, ki se jih poslužujejo nogometni klubi. Osredotočili smo se na specifičen primer nogometnega velika FC Bayern München, kjer smo natančneje raziskali, kako uporabljajo SAP-jevo ERP rešitev v poslovanju, njihove marketinške strategije ter raziskali kaj naredi njihov stadion Allianz Areno tako moderno. Skozi diplomsko nalogo smo ugotovili, da je FC Bayern München več kot uspešno postal moderen, tehnološko dovršen nogometni klub, vedno delujejo s korakom v času, postali so pionirji v nogometnem sektorju kar se tiče uvedbe celovite ERP rešitve. Sklepamo, da je digitalna transformacija nuja in ključ za uspeh v nogometu, ki je postal globalen in še širše odpira možnosti v digitalnem okolju. Digital transformation is a major factor facing both the world's biggest giants and local clubs in the world of football in the modern era. In the first part of the thesis, we focused on the basic concepts that make up digital transformation, how the five-step process of digital transformation is implemented and what are its advantages and disadvantages. We then explored the impact of digital transformation in football, particularly in stadiums, the role of social media and selected technologies used by football clubs. We focused on the specific case of football giant FC Bayern Munich, where we took a closer look at how they use SAP's ERP solution in their business, their marketing strategies and explored why their stadium, the Allianz Arena, is so state-of-the-art. In our thesis, we found that FC Bayern Munich has successfully become a modern, technologically sophisticated football club that is always moving with the times and has become a pioneer in the football sector when it comes to deploying a comprehensive ERP solution. We conclude that digital transformation is a necessity and the key to success in football, which has gone global and is opening up even wider opportunities in a digital environment. digitalna transformacija nogomet rešitev ERP Bayern München pametni stadion digital transformation football ERP solution Bayern München smart stadium true true false M. Kožič Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-06-24 12:26:16 2025-08-21 11:08:36 2025-08-22 03:37:39 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 796.332:004 246182915 UN_Kozic_Miha_2025.pdf UN_Kozic_Miha_2025.pdf 1 BBD573FBD4FC92C0F963EC81D59A962D d9a668b89f5ed48d9a00053a3284ab507022e76ed7a911398c5e306ceaedc0f1 d6a9cbd9-5d70-11f0-b0f7-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=193455 Ekonomsko-poslovna fakulteta 0 0 0