20.500.12556/DKUM-93415 Dejavniki uspeha globalnih startupov s študijo primera Spacex Success factors of global startups with a case study of Spacex Globalni start upi v sodobnem, globalnem in digitaliziranem okolju igrajo ključno vlogo pri oblikovanju novih inovacij, konkurenčnih gospodarstev in novih gospodarskih tokov. Ta podjetja že od svoje ustanovitve ciljajo na poslovanje na mednarodnih trgih, poslovanje s sodobnimi tehnologijami, agilnimi strategijami in inovativnimi poslovnimi modeli. V diplomskem delu smo analizirali dejavnike uspešnosti globalnih start upov, z identifikacijo zunanjih, notranjih in strateških dejavnikov, ki odločilno vplivajo na njihovo rast, dolgoročno preživetje in internacionalizacijo. V teoretičnem delu opisujemo pojem globalni start up, kakšen pomen ima v globalnem gospodarstvu, kakšne tržne strategije uporabljajo in soočanje z izzivi, ki jim stojijo nasproti. Pri tem smo upoštevali sodobne prakse, kot so uporabljanje digitalnih platform, vloge ekosistemov, strojno učenje in analiza sentimenta. Sama raziskava temelji na empiričnih študijah, aktualni literaturi in na uspešnih praksah globalnih start upov. V empiričnem delu smo se posvetili študiji primera SpaceX, ki se je od ustanovitve v letu 2002 do danes razvilo v najuspešnejši start up na svetu. Podjetje SpaceX predstavlja odličen primer disruptivne rasti, ki izhaja iz vizionarja in ustanovitelju Elon Musku, samo podjetje pa temelji na tehnoloških inovacijah, kot so na primer rakete za večkratno uporabo, in strateških partnerstvih. S projektom, kot je Starlink, podjetje ne posluje samo v raketni industriji, ampak širi svojo poslovanje in soustvarja novo digitalno in globalno infrastrukturo. Analiza, ki smo jo izvedli v sklopu diplomskega dela, je razkrila dejavnike zaradi katerih je podjetje SpaceX uspelo. Ti dejavniki so kombinacija inovativnosti, vertikalne integracije, hitre iteracije, močne organizacijske strukture in sposobnosti prilagajanja regulativnemu okolju. Skozi diplomsko nalogo smo ugotovili, da globalni start upi ne uspejo po naključju, ampak njihov rezultat je kombinacija številnih kompleksnih in povezanih dejavnikov, ki vsebujejo strateško vizijo, trajnostno naravnanost, odličnost na tehnološkem področju in mreženje. Global start-ups play a key role in shaping new innovations, competitive economies, and new economic flows in today's global and digitalized environment. These companies have targeted international markets, modern technologies, agile strategies, and innovative business models since their establishment. In this thesis, we analyzed the success factors of global startups, identifying external, internal, and strategic factors that decisively influence their growth, long-term survival, and internationalization. In the theoretical part, we describe the concept of a global startup, its importance in the global economy, the marketing strategies it uses, and the challenges it faces. We took into account modern practices, such as the use of digital platforms, ecosystem roles, machine learning, and sentiment analysis. The research itself is based on empirical studies, current literature, and successful practices of global start-ups. In the empirical part, we focused on the case study of SpaceX, which has developed into the most successful startup in the world since its founding in 2002. The company SpaceX is an excellent example of disruptive growth that stems from the visionary and founder Elon Musk, and the company itself is based on technological innovations, such as reusable rockets, and strategic partnerships. With a project like Stalink, the company is not only operating in the rocket industry, but is expanding its business and co-creating new digital and global infrastructure. The analysis we conducted as part of our thesis revealed the factors that contributed to SpaceX's success. These factors are a combination of innovation, vertical integration, rapid iteration, a strong organizational structure, and the ability to adapt to the regulatory environment. Through this thesis, we found that global startups do not succeed by chance, but their success is the result of a combination of many complex and interrelated factors, including strategic vision, sustainability, technological excellence, and networking. globalni start upi tehnološke inovacije SpaceX mednarodno podjetništvo dostop do kapitala global startups technological innovations SpaceX international entrpreneurship access to capital true true false B. Kocijan] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-06-24 18:25:54 2025-10-23 11:03:30 2025-10-24 03:23:28 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.44 254432771 UN_Kocijan_Blaz_2025.pdf UN_Kocijan_Blaz_2025.pdf 1 36090752CBC4DD98E3E45A626F10AB2D 94366024e4b09c99f56f428a3eed090ca5a8f5aa398cd19fdef1c7e2c9c23296 9a807a48-a5df-11f0-b90a-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=199771 Ekonomsko-poslovna fakulteta 0 0 0