20.500.12556/DKUM-93486 ''My daughter would say I am a superwoman'' performances of women's success in Slovenian tourism and hospitality The article examines media portrayals of prominent female managers in Slovenian tourism and hospitality to analyse their success narratives and the underlying ideas shaping their social positions. Using post-feminism (McRobbie, 2004; Banet-Weiser et al., 2020) as a theoretical framework, it explores how gender myths and neoliberal individualism combine to justify female achievement. The study employs the performativity approach (Goffman, 1959; Butler, 1988) to investigate how women navigate and reproduce existing gender and class narratives in their media performances. Media interviews with successful Slovenian female managers in the tourism and hospitality sector were analysed to reveal how gender and class discourses intersect in their self-presentations. The identified self-performing strategies include a) the myth of meritocracy, bolstered by the gendered discourse of greater renunciation, b) the dialectic between references to women’s solidarity and the emphasis on individualism, and c) the portrayal of feminine care and empathy alongside a display of strict discipline and determination. Against the background of the intimate relationship among neoliberal ideology, postfeminism, and media culture, future policies fostering gender equality in the tourism industry should address practices aimed at bridging unequal opportunities and the materiality of language. performance gender myths postfeminism tourism Slovenia performans spol miti postfeminizem turizem Slovenija true false true Institute for Tourism, Croatian National Tourist Board Angleški jezik Slovenski jezik Slovenija Znanstveno delo 2025-06-28 03:08:39 2025-10-14 12:52:45 2025-11-11 14:45:53 0000-00-00 00:00:00 2025 0 0 Str. 102-112 št. 1 Letn. 73 2025 0000-00-00 Zaloznikova Objavljeno NiDoloceno 2024-09-02 2024-08-29 2025-01-29 338.48:141.72(497.4) 224849667 10.37741/t.73.1.7 1332-7461 Kuhar_2025_My_Daughter_Would_Say.pdf Kuhar_2025_My_Daughter_Would_Say.pdf 1 F67408B78C1672DA21AAACE913216960 34ab7d277f6b5ed43abd2f2e71a0ab7d16b461d6a02ea340eca6e81f19e9b9d4 7d77a9bc-a8eb-11f0-97dd-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=199842 https://doi.org/10.37741/t.73.1.7 0 c0c7cd99-a8eb-11f0-97dd-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=199843 Fakulteta za turizem 0 0 0