20.500.12556/DKUM-93523 Žensko podjetništvo skozi zgodovino: izzivi podjetnic v Sloveniji pri vstopu v poslovni svet Women´s entrepreneurship through history: challenges for women entrepreneurs in Slovenia entering the business world Podjetništvo je gonilna sila gospodarstva, a se kljub temu ogromno ljudi ne zaveda njegovega pomena v družbi. Za boljše razumevanje se bom v diplomskem delu dotaknila vseh osnovnih značilnosti podjetništva, njegovega pomena in zgodovine. Pogost problem na tem področju predstavlja neenakost med spoloma, saj je v večini držav še vedno večji delež moških, ki vstopajo v poslovni svet ter uspešno gradijo in širijo svoje podjetje. Prav iz tega razloga je v delu raziskano, zakaj se ženske sploh odločajo za podjetništvo in s kakšnimi izzivi se na tej poti srečujejo. Iz izvedene raziskave z naključnim vzorcem podjetnic v Sloveniji je razvidno, da se ženske odločajo za podjetništvo predvsem zaradi želje po neodvisnosti in večji prilagodljivosti ter tudi zaradi potrebe po nenehnih izzivih in strasti do dela, ki ga želijo opravljati. Že na začetku se morajo podjetnice soočati z velikim tveganjem in strahom pred neuspehi, čemur sledijo tudi drugi izzivi, kot so iskanje začetnega kapitala, pomanjkanje znanja in izkušenj, diskriminacija v podjetništvu ter družinske obveznosti, ki jih morajo znati uravnovesiti s svojo kariero. Za lažje premagovanje teh izzivov je na koncu diplomskega dela podanih nekaj predlogov ženskam, ki se odločajo za lastno poslovno pot. V podjetništvu je vztrajnost ključnega pomena, vendar lahko kljub temu pomagamo ustvariti podjetnikom prijazno in spodbudno okolje, kar pozitivno vpliva na družbo in celotno gospodarstvo v državi. Entrepreneurship is the driving force of the economy, yet many people are unaware of its importance in society. For a better understanding, in this thesis I explore all the basic characteristics of entrepreneurship, its importance, and its history. Gender inequality is a common problem in this area, as in most countries there is still a higher proportion of men entering the business world and successfully building and expanding their businesses. It is for this reason that I aim to explore why women choose entrepreneurship in the first place and what challenges they face along the way. After conducting research with a random sample of women entrepreneurs in Slovenia, we find that women choose entrepreneurship mainly because of their desire for independence and greater flexibility, as well as their need for constant challenges and their passion for the work they want to do. From the very beginning, women entrepreneurs have to face high risks and fear of failure, followed by other challenges such as finding start-up capital, lack of know-how, discrimination in entrepreneurship, and family commitments, which they have to balance with their careers. To help overcome these challenges, at the end of the thesis I offer some suggestions that, if implemented, would help all women who are starting their own business. In entrepreneurship, perseverance is key, but we can still help to create an environment that is friendly and supportive for entrepreneurs, which has a positive impact on society and the country's economy as a whole. podjetništvo podjetnica izzivi ženskega podjetništva podporno okolje entrepreneurship female entrepreneur women's entrepreneurship challenges supportive environment true true false S. Podbregar] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-07-01 06:45:51 2025-09-25 11:55:51 2025-09-26 03:13:47 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005-055.2 250393859 VS_Podbregar_Sandra_2025.pdf VS_Podbregar_Sandra_2025.pdf 1 9FCF4D080544C7FED58517017716A5FD 0c4a07f69e700f212a8c4ade53521f3138057b3def1e3ce3a8a7315a6efadeec 1185e26e-8caf-11f0-9059-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=197872 Ekonomsko-poslovna fakulteta 0 0 0