20.500.12556/DKUM-93823 Communication in tourism tour(ist) guides, storytelling and the DRAMMA model This chapter discusses the significance of communication in business growth, particularly in the context of the tourism industry and in the profession of a tour(ist) guide as tour(ist) guides are seen as key figures in tourist communication, often referred to as "spokespersons," "educators," and "entertainers." They play a significant role in conveying correct information while incorporating engaging stories and facts to enhance the tourist experience. The chapter touches the topic of storytelling that has become increasingly important in tourism as it can bridge the gap between the present, past, and future, evoking strong emotions of tourists. In addition to that, the text discusses the DRAMMA model (that emphasizes the importance of detachment recovery, autonomy, mastery, meaning, and affiliation in leisure experience) and its influence on vacation-time happiness. communication skills tourism tour guides tourist guides storytelling DRAMMA model komunikacijske veščine turizem turistični vodniki turistični vodiči pripovedovanje zgodb model DRAMMA true false true Univerzitetna založba Univerze v Mariboru Angleški jezik Slovenski jezik Znanstveno delo 2025-07-23 03:10:57 2025-11-10 08:59:54 2025-11-17 09:59:38 0000-00-00 00:00:00 2024 0 0 Str. 83-103 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 2024-01-03 338.48 177492227 179839235 Potocnik_2024_Communication_in_tourism.pdf Potocnik_2024_Communication_in_tourism.pdf 1 37A16A76B09D3DA79556B474DE8D16EF 3b37b51036985c5b6214ada5300bff0b86bd332e768ea95efb68f33743862e5d e449d5c9-be0a-11f0-8bb8-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=200499 https://doi.org/10.18690/um.ft.1.2024 0 e3a9816f-6761-11f0-836a-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=193970 Fakulteta za turizem Univerzitetna založba Univerze v Mariboru Active and Inclusive Teaching of Literacy and Communication Skills for Enhanced Employment and Sustainable Economic Growth 0 0 0