20.500.12556/DKUM-93825 Analiza nakupnih navad in možnost razvoja peke kruha kot dopolnilne dejavnosti na kmetiji v občini turnišče diplomsko delo Purchase habit analysis and the potential for bread making as a supplementary activity on a farm in the turnišče municipality V današnjem času postajata hrana in potrošnik vedno bolj povezana, saj hrana predstavlja sredstvo za oglaševanje in prepričevanje potrošnikov. Kruh je osnovno živilo, ki predstavlja simbol preživetja posameznika in skupnosti. Potrošniki ga potrebujejo vsak dan, postajajo pa tudi vedno bolj informirani, zahtevni in vedo, česa si želijo. Diplomska naloga obravnava nakupne navade potrošnikov v občini Turnišče s poudarkom nakupa kruha in pekovskega peciva in možnosti za razvoj peke kruha kot dopolnilne dejavnosti na kmetiji. V teoretičnem delu naloge sta predstavljena nakupno vedenje in proces odločanja potrošnikov, opisani so dejavniki, ki vplivajo na nakupne odločitve potrošnikov, analiziran je trg žit s poudarkom na pšenici v EU, svetovni ravni in v Sloveniji ter razčlenjena uredba o dopolnilni dejavnosti na kmetiji s poudarkom peke kruha na kmetiji. Empirični del naloge vključuje raziskavo nakupnih navad prebivalcev občine Turnišče. Na podlagi analize podatkov so predstavljene ugotovitve, ki potrjujejo, da na potrošnike občine Turnišče ne vplivajo dodatne akcije in promocije ter kruh kupijo, ko ga potrebujejo. Glede na izkazan interes za nakup domačega kruha bi bil razvoj dopolnilne dejavnosti za peko kruha smiseln. Kmetija bi uporabila lastna žita za peko kruha, člani družine pa bi kruh prodajali na kmetiji, za kar so bili anketiranci najbolj zainteresirani. Če bodo potrošniki izkazali željo po dodatnih izdelkih, dopuščajo tudi možnost izdelave in peke slanega pekovskega peciva, ki je po rezultatih raziskave med potrošniki najbolj priljubljeno. Nowadays food and consumers are becoming more connected, as food represents a means of advertising and persuading consumers. Breas is a staple food and a symbol of survival for the individual as well as the community. Consumers need it every day, and they are becoming more informed, they demand more, and are sure of what they want. The study examines the purchasing habits of consumer in the Turnišče municipality, with a focus on the bread and bakery products purchase. It explores the potential for bread making as a supplementary activity on a farm. The theoretical part of the study examines the consumers’ purchasing behavior and decision-making progresses. It describes factors that influence consumer purchasing decisions and analyses the cereal market with a focus on wheat production in the EU, globally and in Slovenia. It includes an overlook on supplementary farm activity regulations with a focus on bread making on farms. The empirical part of the study includes research of the resident purchasing habits in Turnišče. The results are based on data analysis, which confirms that additional actions and promotions do not influence the consumers of the Turnišče municipality. Consumers buy bread when they need it. Given the consumers’ interest in buying homemade bread, developing bread making as a supplementary activity would make sense. The farm would use its own grains to bake bread and the family members would sell the bread on the farm, which was the most interesting option for the respondents. If consumers would show a desire for additional products, the farm allows the possibility of baking salty baked goods, which, according to the results, are the most popular among consumers. nakupne navade kruh pekovski izdelki dopolnilna dejavnost peka kruha purchasing habits bread bakery products supplementary activity bread making true true false K. Bojnec Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-07-23 10:52:01 2025-09-05 12:57:13 2025-09-08 08:04:01 0000-00-00 00:00:00 2025 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF (60, [7] str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 664.66:338.432.5(043.2)=163.6 247880195 VS_Bojnec_Klara_2025.pdf VS_Bojnec_Klara_2025.pdf 1 D1196E313A1552194338B62501F3C9D8 9ba85dc40d983538b775782703541fd764fe4bb2e179fe6537d5a6df229f0a20 1218a934-67a5-11f0-836a-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=193988 Fakulteta za kmetijstvo in biosistemske vede 0 0 0