20.500.12556/DKUM-94072 Business model Canvas of a company for organizing cultural experiences and presentations in hotel lobbies 1st cycle professional bachelor's studies graduate thesis Priprava poslovnega modela Canvas za podjetje za organizacijo kulturnih doživetij in predstavitev v hotelskih avlah This thesis explores how art exhibitions and cultural events held in hotel lobbies can become a successful business model. The concept combines hospitality and cultural tourism to create unique experiences for hotel guests while generating financial benefits for hotels. The study applies the Business Model Canvas (Osterwalder and Pigneur, 2010) to develop a clear business plan, which analyses customer segments, value propositions, revenue streams, and cost structures. The primary customers are hotels and tourists. Hotels benefit from increased guest loyalty and additional revenues, while tourists enjoy a richer cultural experience. A financial comparison of two event formats shows that both can be profitable. A small setup model has a higher profit margin (27.06%), while a medium setup model with a lower profit margin (19.24%) offers a broader range of services. Interviews with hotel managers, artists, and tourism experts confirm strong interest in these events highlighting, however, marketing, logistics and budgeting challenges. The thesis concludes that incorporation of cultural events into hotel services attracts more guests, strengthens hotel branding, and supports local artists making it a promising business opportunity. Diplomska naloga raziskuje, kako lahko umetniške razstave in kulturni dogodki v hotelskih avlah postanejo uspešen poslovni model. Ideja temelji na združevanju gostoljubja in kulturnega turizma, s čimer se ustvarjajo edinstvena doživetja za hotelske goste ter hkrati prinašajo finančne koristi hotelom. Študija uporablja poslovni model Canvas (Osterwalder in Pigneur, 2010) za oblikovanje jasnega poslovnega načrta. Proučuje, kdo so ciljne stranke, kakšno vrednost ponuja podjetje, kako ustvarja prihodke in kakšni so stroški poslovanja. Glavne ciljne skupine so hoteli in turisti. Hoteli pridobijo večjo lojalnost gostov ter dodatne prihodke, medtem ko turisti uživajo v bogatejši in bolj kulturni izkušnji. Finančna primerjava dveh oblik dogodkov kaže, da sta obe lahko dobičkonosni. Model "Majhna postavitev" ima višjo dobičkonosnost (27,06%), medtem ko model "Srednja postavitev" (19,24%) ponuja širši nabor storitev. Intervjuji s hotelskimi menedžerji, umetniki in strokovnjaki s področja turizma potrjujejo interes za takšne dogodke, vendar hkrati izpostavljajo izzive, kot so trženje, logistika in proračun. Zaključek naloge je, da vključevanje kulturnih dogodkov v hotelsko ponudbo pripomore k privabljanju večjega števila gostov, krepitvi hotelske blagovne znamke ter podpori lokalnim umetnikom, kar predstavlja odlično poslovno priložnost. Cultural Tourism Hotels and Hospitality Business Model Canvas Art Exhibitions Event Planning kulturni turizem hoteli in gostoljubje poslovni model Canvas umetniške razstave načrtovanje dogodkov true true false [V. Nesterova] Angleški jezik Slovenski jezik Diplomsko delo/naloga 2025-07-30 13:29:36 2025-10-27 13:47:09 2025-10-28 03:24:11 0000-00-00 00:00:00 2025 0 Maribor 0 Brežice 102 str., [1] str. pril. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48-6:7/8:005.511(043.2) 254921731 VS_Nesterova_Vasilisa_2025.pdf VS_Nesterova_Vasilisa_2025.pdf 1 375209AF551AF72C3EE9C41637F00C96 6996cd64eeb5eb3de84de3ebeeb2c9aff4de190d1b60621a3ca8b56905f12913 10ae3ada-6d3d-11f0-b54a-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=194553 Fakulteta za turizem 0 0 0