20.500.12556/DKUM-94103 Adoption of social media for products marketing in Algerian traditional and handicraft firms evidence from Setif province Uporaba družabnih omrežij za trženje izdelkov v alžirski tradicionalni in obrtni industriji: primer province Setif Social media provides opportunities for traditional and handicraft industries to promote products and stimulate sales. Therefore, this study investigates the extent of social media adoption for product marketing among a sample of Algerian traditional and handicraft industries. For that, a questionnaire was administered to 123 randomly selected industries in Setif province. The results revealed moderate social media use for product marketing, along with low awareness of its benefits. The level of usage is strongly associated with awareness but was negligibly affected by age. Experience with social media did not predict usage for marketing. The findings suggest that this sector can further capitalise on social media by increasing managers’ awareness of its advantages and developing strategies to enhance its adoption. Further research should identify specific actions that traditional and handicraft firms can take to fully leverage social media for product promotion and sales growth. social media marketing Algerian traditional and handicraft industry products marketing trženje preko družbenih omrežij alžirska tradicionalna in obrtna industrija trženje izdelkov true false true Angleški jezik Slovenski jezik Znanstveno delo 2025-08-01 14:32:58 2025-08-01 14:32:58 2026-03-12 15:18:50 0000-00-00 00:00:00 2025 0 0 str. 58-69 no. 2 Vol. 71 jun. 2025 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 2025-06-30 339.138:004.7 244627971 10.2478/ngoe-2025-0012 0547-3101 https://journals.um.si/index.php/oe/article/view/5266 1 a86ff345-6ed3-11f0-b4b0-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=194689 RAZ_Charchafa_Ilyes_2025.pdf RAZ_Charchafa_Ilyes_2025.pdf 1 FF71A361D3F8264257A96DCE985B20E1 fddda6b452626ad53c80c5f095fbbab07782f90eee5f49c697877edb804e3eb6 c6a563b4-6ed3-11f0-b4b0-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=194690 Ekonomsko-poslovna fakulteta Naše gospodarstvo Naše gospodarstvo 0 0 0