20.500.12556/DKUM-94120 Analiza prodajalca x v telekomunikacijskem podjetju telemach slovenija d. o. o. Analysis of sales representative x in the telecommunications company telemach slovenija d. o. o. Diplomsko delo proučuje pomen prodaje v sodobnem poslovnem okolju, kjer se zaradi tehnološkega razvoja in spremenjenih navad potrošnikov oblikujejo novi prodajni pristopi. V teoretičnem delu je predstavljen razvoj prodaje ter vloga prodajnega predstavnika, ki danes deluje kot svetovalec in strateški partner kupcu. Osrednji del se osredotoča na prodajni proces in ključne dejavnike uspešne prodaje, kot so odnos do strank, prilagodljivost in komunikacijske veščine. Empirični del temelji na anketi, katere rezultati kažejo, da večina anketirancev zaznava prodajnega predstavnika kot strokovnega, prijaznega in zaupanja vrednega, kljub nekaterim zaznanim pomanjkljivostim pri podajanju informacij. Sklepno delo poudarja, da je sodobna prodaja strateško pomembna dejavnost, ki pomembno vpliva na dolgoročno uspešnost podjetja. This final thesis explores the importance of sales in the modern business environment, where technological progress and changing consumer habits are shaping new sales approaches. The theoretical part presents the development of sales and the role of the sales representative, who today acts as an advisor and strategic partner to the customer. The core of the thesis focuses on the sales process and the key factors of successful selling, such as customer relations, adaptability, and communication skills. The empirical part is based on a survey, the results of which show that most respondents perceive the sales representative as professional, friendly, and trustworthy, despite some shortcomings in providing information. The conclusion emphasizes that modern sales represent a strategically important activity that significantly affects the long-term success of a company. prodaja prodajni proces prodajni predstavnik vloga prodajalca prodajne strategije. sales sales process sales representative role of the salesperson sales strategies. true true false N. Kraner] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-08-04 15:51:27 2025-09-30 11:33:15 2025-10-01 03:15:22 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8 251064835 VS_Kraner_Nejc_2025.pdf VS_Kraner_Nejc_2025.pdf 1 D1F4D9D1AEB84193626B6DD81F7B5785 13f5dfafe051444280810f409db235ca8a6b694622541d9b721e67609659c57b cb471657-8e60-11f0-9a68-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=198150 Ekonomsko-poslovna fakulteta 0 0 0