20.500.12556/DKUM-94233 Kako izboljšati javno podobo - ugled računovodij? How to improve the public image - the reputation of accountants? Diplomsko delo temelji na raziskovanju izboljšave javne podobe – ugleda računovodske stroke v Republiki Sloveniji. V sklopu teoretičnega dela smo raziskali pomen pojma računovodstva s predstavitvijo štirih ključnih funkcij, predstavili njegov zgodovinski razvoj, današnji položaj poklica ter javno podobo in ugled v Sloveniji. V zadnjem poglavju smo nekaj besed namenili še stereotipom, katere je o računovodstvu in njegovih strokovnjakih oblikovala širša javnost. Empirični del diplomskega dela je zasnovan na podlagi anketnega vprašalnika, katerega je izpolnilo 39 računovodij in ekonomskih strokovnjakov iz Slovenije. Na podlagi vprašalnika smo raziskali, kakšno mnenje imajo anketirani o računovodskem poklicu ter njegovi javni podobi in ugledu. Osredotočili smo se tudi na mnenje širše javnosti o metodah izboljšanja javne podobe računovodskega poklica. Tekom diplomskega dela je bila oblikovana zgolj ena hipoteza, ki smo jo raziskali s pomočjo anketnega vprašalnika in jo na podlagi pridobljenih rezultatov ovrgli. Ugotovili smo, da se računovodje in ekonomski strokovnjaki ne strinjajo s trditvijo, da so računovodje zgolj izvajalci zakonsko predpisanih nalog. Analiza je razkrila, da jih anketirani interpretirajo kot strateške svetovalce, ki pomagajo krepiti poslovni sistem. Diplomsko delo pripomore k izboljšanemu razumevanju računovodske stroke in njihovega prispevka k gospodarstvu in poslovnemu okolju. Opravljena analiza poudarja potrebo po nenehnem izobraževanju in promociji poklica, kar prispeva k realnejši interpretaciji in prepoznavnosti poklica v širši javnosti. The thesis is based on research into improving the public image and reputation of the accounting profession in the Republic of Slovenia. In the theoretical part, we explored the meaning of the concept of accounting by presenting four key functions, its historical development, the current status of the profession, and its public image and reputation in Slovenia. In the last chapter, we also discussed the stereotypes that the general public has formed about accounting and its professionals. The empirical part of the thesis is based on a questionnaire completed by 39 accountants and economic experts from Slovenia. Based on the questionnaire, we investigated the respondents' opinions on the accounting profession and its public image and reputation. We also focused on the general public's opinion on methods for improving the public image of the accounting profession. During research, a single hypothesis was formulated and examined through a questionnaire, and was subsequently rejected based on the obtained results. We found that accountants and economic experts disagree with the statement that accountants are merely performers of legally prescribed tasks. The analysis revealed that respondents interpret them as strategic advisors who help strengthen the business system. The thesis contributes to a better understanding of the accounting profession and its contribution to the economy and business environment. The analysis emphasizes the need for continuous education and promotion of the profession, which contributes to a more realistic interpretation and recognition of the profession among the general public. Javna podoba računovodstvo ugled stereotipi računovodja poklic. Public image accounting reputation stereotypes accountant profession. true true false Ž. Tisnikar Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-08-10 12:11:12 2025-09-02 11:55:46 2025-09-03 03:20:54 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 657-057 247362563 UN_Tisnikar_Ziva_2025.pdf UN_Tisnikar_Ziva_2025.pdf 1 F409E1E532F84F5E5E8D8D5331544544 6927e08b65817415cc487b99d0fec01bc713b48aec11bf2f340362f2f672433e 1c069f89-83ea-11f0-a712-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=196756 Ekonomsko-poslovna fakulteta 0 0 0