20.500.12556/DKUM-94448 Prodajni načrt za avtomobil citroën c3 v podjetju selmar Sales plan for citroën c3 at selmar Diplosko delo z naslovom Prodajni načrt za avtomobil Citroën C3 v podjetju Selmar je sestavljeno iz teoretičnega in empiričnega dela. V teoretičnem delu smo predstavili teorijo, ki pojasnjuje pojme kot so prodaja, prodajni načrt, marketing, izdelek in druge pojme, ki se navezujejo na to tematiko. V empiričnem delu pa smo teorijo povezali s prakso in predstavili podjetje Selmar Celje ter spoznali njegovo strategijo prodaje za model avtomobila Citroën C3. V empiričnem delu smo naredili tudi primerjavo s prodajnim načrtom avtomobilov znamke BMW, ki je prav tako znamka, ki se na drugem oddelku prodaja v podjetju Selmar Celje. Naloga prinaša vpogled v izzive in priložnosti pri prodaji avtomobilov v sodobnem poslovnem okolju ter prispeva boljši učinkovitosti in uspešnosti prodaje avtomobila Citroën C3 v avtohiši Selmar Celje. BSTRACT The thesis entitled Sales plan for the Citroën C3 at Selmar consists of a theoretical and an empirical part. In the theoretical part we have presented the theory explaining concepts such as sales, sales plan, marketing, product and other concepts related to this topic. In the empirical part, we have linked the theory with practice and presented the company Selmar Celje and learnt about its sales strategy for the Citroën C3 car model. In the empirical part, we have also made a comparison with the sales plan of BMW cars, which is also a brand sold in another department at Selmar Celje. The assignment provides insights into the challenges and opportunities of selling cars in the modern business environment and contributes to the improved efficiency and effectiveness of Citroën C3 sales at Selmar Celje. Marketing izdelek prodaja načrtovanje prodaje Selmar Celje Citroën Marketing product sales sales planning Selmar Celje Citro true true false K. Krumpak] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-08-18 14:52:02 2025-11-07 12:04:06 2025-11-08 03:10:47 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8 256350723 UN_Krumpak_Klara_2025.pdf UN_Krumpak_Klara_2025.pdf 1 EA71546273EB96DF65EA6FE3FF404770 65ea3b86d29b6189579fd94bbcf4deac1000d82671dc64f1ee8a126ea6eaa86b 22609176-ba5d-11f0-8eea-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=200423 Ekonomsko-poslovna fakulteta 0 0 0