20.500.12556/DKUM-94468 Targeted advertising and the (children's) right to privacy - remedies of ex-ante and ex-post regulation Ciljno usmerjeno oglaševanje in (otrokova) pravica do zasebnosti – ex-ante in ex-post sredstva predhodnega in poprejšnjega urejanja This paper analyses how instruments of economic regulation can be used to protect the right to the protection of personal data, especially in relation to vulnerable societal groups, such as children. In this regard, it analyses the Bundeskartellamt’s Facebook decision that established an unprecedented connection between competition law and data protection law, as well as the Digital Markets Act, which imposes several positive and negative obligations on companies branded as “gatekeepers,” which could also increase the level of personal data protection. It is concluded that instruments of economic regulation can have a profound impact on data protection issues, although addressing them is not their primary goal. V prispevku je analizirano, kako lahko instrumenti ekonomske regulacije prispevajo k zaščiti pravice do varstva osebnih podatkov, še posebej glede na ranljive družbene skupine, kot so otroci. V tem kontekstu je analizirana odločitev Bundeskartellamta v zvezi s Facebookom, ki je vzpostavila brezprimerno povezavo med konkurenčnim pravom in pravom varstva podatkov, ter 'Digital Markets Act', ki podjetjem, označenim kot »varuhi vrat«, nalaga več pozitivnih in negativnih obveznosti, ki bi lahko tudi povečale raven varstva osebnih podatkov. Ugotavljamo, da lahko instrumenti ekonomske regulacije močno vplivajo na vprašanja varstva podatkov, čeprav to ni njihov primarni cilj. abuse of market dominance right to the protection of personal information Facebook Bundeskartellamt Digital Markets Act zloraba tržnega položaja pravica do varstva osebnih podatkov Facebook Bundeskartellamt Digital Markets Act true false false Angleški jezik Slovenski jezik Neznano 2025-08-19 03:19:29 2025-08-19 10:42:30 2025-08-20 03:18:48 0000-00-00 00:00:00 2024 0 0 Str. 155-167 0000-00-00 Zaloznikova NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 366:342.7 192127491 193470211 10.18690/um.pf.4.2024.7 https://press.um.si/index.php/ump/catalog/view/872/1270/4061 1 8dcedcd8-7c9a-11f0-b9e7-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=195540 Targeted+Advertising+and+the+(Children_s)+Right+to+Privacy+-+Remedies+of+Ex-ante+and+Ex-post+Regulation_(2).pdf Targeted+Advertising+and+the+(Children_s)+Right+to+Privacy+-+Remedies+of+Ex-ante+and+Ex-post+Regulation_(2).pdf 1 A92429899FFB33F52EC42CBF00672458 47710c3dfa9cd9f3c3303e39fddfcc095e9cf7160212a60424cd2e5fed76cd20 6d1d39d4-7cd8-11f0-b9e7-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=195574 Pravna fakulteta 0 0 0