20.500.12556/DKUM-94542 Umetna inteligenca v trgovini na drobno Artificial intelligence in retail Diplomsko delo obravnava vpliv umetne inteligence na trgovino na drobno, kjer digitalizacija spreminja poslovne modele in nakupne navade potrošnikov. Analizirani so glavni načini uporabe, kot so personalizacija ponudb, upravljanje zalog, dinamično določanje cen, chatboti ter analiza vedenja kupcev. Študija primera podjetja Amazon pokaže, da lahko umetna inteligenca pomembno poveča učinkovitost, konkurenčnost in zadovoljstvo potrošnikov, hkrati pa odpira vprašanja etičnosti, varnosti podatkov in vpliva na trg dela. Postavili smo si dve hipotezi, ki smo ju potrdili. Sklepne ugotovitve potrjujejo, da umetna inteligenca predstavlja ključno priložnost za prihodnji razvoj trgovine na drobno, a zahteva odgovoren in uravnotežen pristop pri uvajanju. The thesis examines the impact of artificial intelligence on retail, where digitalization is transforming business models and consumer purchasing habits. The main applications analyzed include personalized offers, inventory management, dynamic pricing, chatbots, and consumer behavior analysis. A case study of Amazon demonstrates that artificial intelligence can significantly increase efficiency, competitiveness, and customer satisfaction, while also raising issues of ethics, data security, and labor market impacts. Two hypotheses were formulated and confirmed. The final conclusions confirm that artificial intelligence represents a key opportunity for the future development of retail, but requires a responsible and balanced approach to its implementation. Umetna inteligenca trgovina na drobno digitalizacija. Artificial intelligence retail digitalization. true true false N. Pelemiš] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-08-20 16:55:44 2025-10-23 12:33:09 2025-10-24 03:23:28 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 004.8:339.37 254460163 UN_Pelemis_Nikolina_2025.pdf UN_Pelemis_Nikolina_2025.pdf 1 75F06760E30C6A12F654B138EA6C7A45 31e657a2cae5cc440a1fbb7f6a36baf4997079ff1e09bb4ff943fc418b10156a 61e4df5d-97ab-11f0-88a2-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=198961 Ekonomsko-poslovna fakulteta 0 0 0