20.500.12556/DKUM-94548 Franšizing kot podjetniška strategija: kfc in vstop na tuje trge Franchising as an entrepreneurial strategy: kfc and entry into foreign markets V tem delu je raziskovan franšizing kot eno izmed pomembnejših podjetniških strategij za širitev podjetij na tuje trge. Zanimalo me je predvsem, zakaj se podjetja odločajo za takšen način rasti in kako se ta strategija izkaže v praksi. S pomočjo primera KFC sem analiziral, kako deluje franšizing v panogi hitre prehrane, katere oblike se uporabljajo in kakšne so prednosti ter morebitne omejitve tega pristopa. Pokazalo se je, da franšizing omogoča hitro širitev ob manjšem tveganju in z nižjimi stroški, vendar zahteva premišljen izbor partnerjev in jasno postavljena pravila sodelovanja. Na podlagi teoretičnih spoznanj in študije primera ugotavljam, da je franšizing lahko zelo učinkovita strategija internacionalizacije, še posebej v panogah, kjer sta pomembni prepoznavnost blagovne znamke in ponovljivost poslovnega modela. In this thesis, franchising is examined as one of the key entrepreneurial strategies for the international expansion of companies. The primary focus was to understand why firms choose this mode of growth and how it performs in practice. Using KFC as a case study, I analyzed how franchising operates within the fast-food industry, the forms it takes, as well as its advantages and potential limitations. The findings demonstrate that franchising enables rapid expansion with lower risk and reduced costs; however, it requires a careful selection of partners and clearly defined rules of cooperation. Based on the theoretical insights and the case study, I conclude that franchising can be a highly effective strategy of internationalization, particularly in industries where brand recognition and the replicability of the business model play a crucial role. franšizing internacionalizacija strategije vstopa KFC master franšiza hitra prehrana. franchising internationalization entry strategies KFC master franchise fast food. true true false L. Bračič] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-08-20 19:11:17 2025-10-02 16:45:13 2025-10-03 03:32:48 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.187.44 251548931 VS_Bracic_Luka_2025.pdf VS_Bracic_Luka_2025.pdf 1 7B68424D77C3824BC05F4BEC07C5CBA5 4361f67ba989dc020e7815351a04dfc0a47377af852015b0f2479f9bee1a196a 2b76106c-94a3-11f0-9f40-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=198795 Ekonomsko-poslovna fakulteta 0 0 0