20.500.12556/DKUM-94640 Marketinške strategije za doseganje globalnega uspeha - študija primera Stray Kids iz glasbene agencije JYP Entertainment diplomsko delo Marketing strategies for global success - case study of Stray Kids by music agency JYP Entertainment V diplomskem delu smo analizirali marketinške strategije korejskih glasbenih agencij, kot so uporaba družbenih medijev, prodajne taktike in gradnja baze oboževalcev. V sklopu empirične raziskave smo predstavili glasbeno agencijo JYP Entertainment in skupino Stray Kids, kjer smo preučili njihovo uporabo marketinških strategij ter analizirali promocijske videe ob glasbenih izdajah, promocijske kampanje v času turnej in sodelovanja med člani skupine Stray Kids. Ugotovili smo, da uspeh skupine ne izhaja le iz glasbenih izdaj in produkcije, temveč združuje celostne marketinške pristope, ki vključujejo digitalno prisotnost, tesno interakcijo z oboževalci ter strateška sodelovanja na globalni ravni. In this thesis, we analyzed the marketing strategies of Korean music agencies, such as the use of social media, sales tactics, and building a fan base. As part of the empirical research, we presented the music agency JYP Entertainment and the group Stray Kids, where we examined their use of marketing strategies, where we delved into the analysis of promotional videos during music releases, promotional campaigns during tours and a comparison of individual collaborations between Stray Kids members. We found that the group's success does not only stem from music releases and production, but combines comprehensive marketing approaches that include a digital presence, close interaction with fans, and strategic collaborations on a global level. K-pop marketinške strategije Stray Kids uporaba družbenih omrežij uspešnost objav na družbenih omrežij K-pop marketing strategies Stray Kids usage of social media social media post performance true true false [A. Ferk] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-08-23 20:59:14 2025-09-23 14:47:36 2025-10-29 03:21:55 0000-00-00 00:00:00 2025 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF (X, 105 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.1:077.5(043.2) 254995715 UN_Ferk_Ana_2025.pdf UN_Ferk_Ana_2025.pdf 1 BDACB276CCFBAB7E335C5433132D3817 e1b82fa31dbe5b22792bb5cffe209ba3fc46be77e2c1441a18817961e8792fee f40bf326-81ba-11f0-adee-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=196272 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0