20.500.12556/DKUM-94692 Inovativne metode zbiranja sredstev Innovative fundraising methods V diplomskem delu smo preučevali inovativne metode zbiranja kapitala za podjetja, pri čemer smo se osredotočali na uporabo kriptovalut in tehnologije veriženja blokov. Osredotočili smo se na tri glavne modele: začetno ponudbo kovancev (ICO), varnostno ponudbo žetonov (STO) in začetno menjalniško ponudbo (IEO). S pomočjo teoretične analize ter preučevanjem primera platforme Ethereum smo primerjali te metode s tradicionalnimi oblikami financiranja, kot so bančna posojila, tvegani kapital in IPO. Odkrili smo, da inovativni modeli omogočajo hitrejše in širše zbiranje sredstev, še posebej za zagonska podjetja, vendar prinašajo več pravne negotovosti in tveganj. Modelom STO pripisujemo večjo dolgoročno stabilnost, saj so podvrženi regulaciji in vlagateljem nudijo večjo zaščito. Uspešnost tovrstnih kampanj je močno povezana z regulativnim okoljem, transparentnostjo informacij ter zaupanjem skupnosti. Primer Ethereum ICO potrjuje, da lahko premišljeno načrtovana in izvedena kampanja doseže visoko učinkovitost in vzpostavi temelje za trajnostni razvoj tehnološkega ekosistema. In the thesis, we examined innovative methods of capital raising for companies, focusing on the use of cryptocurrencies and blockchain technology. We focused on three main models: Initial Coin Offering (ICO), Security Token Offering (STO), and Initial Exchange Offering (IEO). Through theoretical analysis and a case study of the Ethereum platform, we compared these methods with traditional forms of financing such as bank loans, venture capital, and IPOs. We found that innovative models enable faster and broader fundraising, especially for startups, but they come with greater legal uncertainty and risks. We attribute greater long-term stability to STO models, as they are subject to regulation and offer greater protection to investors. The success of such campaigns is strongly linked to the regulatory environment, the transparency of information, and community trust. The example of the Ethereum ICO confirms that a well-planned and executed campaign can achieve high effectiveness and lay the foundation for the sustainable development of a technological ecosystem. kriptovalute podjetniško financiranje ICO STO IEO alternativni viri financiranja. cryptocurrencies entrepreneurial finance ICO STO IEO alternative sources of financing. true true false T. Šalamon] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-08-25 16:54:22 2025-09-26 11:59:57 2025-09-27 03:37:22 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.14:004 250619651 UN_Salamon_Tadej_2025.pdf UN_Salamon_Tadej_2025.pdf 1 DCC8C621002682199773950D59A215D5 10bd9a88939bc024451da7c47f3736551dad1174e7c5934d2fc83e31a21f5eef ba7bbc46-960c-11f0-8cab-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=198881 Ekonomsko-poslovna fakulteta 0 0 0