20.500.12556/DKUM-94695 Strateški pristopi k razvoju turizma v občini Ljutomer: vloga deležnikov in upravljanje vloga deležnikov in upravljanje Strategic approaches to tourism development in the municipality of Ljutomer: role of stakeholders and governance diplomsko delo visokošolskega strokovnega študija Turizem je v občini Ljutomer prepoznan kot pomembna gospodarska dejavnost, vendar je bilo zaznano pomanjkanje sodelovanja med turističnimi deležniki ter njihova omejena vključenost v procese odločanja in načrtovanja. V teoretičnem delu je bila pregledana literatura o turistični destinaciji, destinacijskem menedžmentu, deležnikih v turizmu ter modelih sodelovanja. Empirični del temelji na izvedenih intervjujih z desetimi ključnimi predstavniki iz javnega, zasebnega in civilnega sektorja ter izobraževanja, kulture, gostinstva in medijev, pri čemer so bila pridobljena njihova stališča o trenutnem stanju turizma v občini. Z analizo je bilo ugotovljeno, da so glavni izzivi prepoznani v nestrukturiranem komuniciranju, samozadostnosti in nerazumevanju sodelovanja ter potreb deležnikov. Na podlagi ugotovitev so bile predlagane rešitve za učinkovitejše upravljanje turizma v občini Ljutomer, med katerimi so vzpostavitev usposobljenega vodstva na področju destinacijskega menedžmenta, medresorsko sodelovanje, izboljšanje prisotnosti na družbenih omrežjih, upoštevanje potreb gostov in na tej osnovi oblikovanje turističnih produktov, spremljanje globalnih razmer in trendov v turizmu ter vpeljava primerov dobrih praks iz drugih destinacij. Namen zaključnega dela je bil opredeljen kot podajanje temeljev za trajnosten, strateški in konkurenčen razvoj turizma v občini Ljutomer, hkrati pa naj bi bilo delo uporabljeno kot strokovna podlaga za prihodnje raziskave, občinske strategije in razvojne politike v turizmu. Tourism is recognised as an important economic activity in the Municipality of Ljutomer; however, a lack of cooperation among tourism stakeholders and their limited involvement in decision-making and planning processes has been identified. In the theoretical part, literature on tourist destinations, destination management, tourism stakeholders, and models of cooperation was reviewed. The empirical part is based on interviews conducted with ten key representatives from the public, private, and civil sectors, as well as from education, culture, hospitality, and media, through which their views on the current state of tourism in the municipality were obtained. The analysis revealed that the main challenges were identified in unstructured communication, self-sufficiency, and a lack of understanding of cooperation and stakeholders’ needs. Based on the findings, solutions for more effective tourism management in the Municipality of Ljutomer were proposed, including the establishment of qualified leadership in destination management, intersectoral cooperation, improved presence on social media, consideration of guests’ needs and, on this basis, the development of tourism products, monitoring global conditions and tourism trends, and the implementation of good practices from other destinations. The purpose of this thesis was defined as providing foundations for sustainable, strategic, and competitive tourism development in the Municipality of Ljutomer, while also serving as a professional basis for future research, municipal strategies, and tourism development policies. upravljanje deležniki sodelovanje razvoj turizma občina Ljutomer governance stakeholders cooperation tourism development municipality of Ljutomer true true false [A. Marinič] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-08-25 17:44:20 2025-10-28 09:47:05 2025-10-29 03:22:31 0000-00-00 00:00:00 2025 0 Maribor 0 Brežice 105 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48-44(1-88)(043.2) 255016707 VS_Marinic_Aljaz_2025.pdf VS_Marinic_Aljaz_2025.pdf 1 B50DFC277B36DDA8DA25031FD53EB49C 409f6ba2085a4add022202e4069b45dddab3743f055334b0fef51d8d08aaac98 59431f7e-81cd-11f0-adee-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=196287 Fakulteta za turizem 0 0 0