20.500.12556/DKUM-94793 Vpliv uporabe enotne znamke tovornjakov na stroškovno in operativno učinkovitost v avtoprevozništvu The impact of a single truck brand strategy on cost and operational efficiency in road freight transport V diplomskem delu smo proučili pomen uporabe enotne znamke tovornjakov v slovenskih avtoprevozniških podjetjih. Cilj raziskave je bil ugotoviti, ali uporaba enotne flote v primerjavi z mešano floto vpliva na stroške vzdrževanja, operativno učinkovitost, dostopnost rezervnih delov ter poenostavitev dela voznikov in serviserjev. Raziskavo smo izvedli s pomočjo spletne ankete, na katero se je odzvalo 82 podjetij. Rezultati kažejo, da podjetja v veliki meri dajejo prednost uporabi enotne flote tovornjakov, predvsem zaradi znižanja stroškov vzdrževanja, standardiziranih postopkov in boljše servisne podpore. Ugotovljeno je bilo tudi, da enotna flota bistveno poenostavlja delo operativnega osebja. Analiza je potrdila statistično značilno povezavo med spolom anketirancev in njihovim odnosom do mešane flote. Druge demografske značilnosti niso imele pomembnega vpliva na rezultate. Na podlagi ugotovitev raziskave lahko sklenemo, da enotna flota predstavlja za slovenska avtoprevozniška podjetja dolgoročno učinkovitejšo strategijo, saj združuje nižje stroške, večjo operativno učinkovitost in poenostavljeno delo zaposlen The research addresses the significance of using a single truck brand within Slovenian road transportation companies. The main objective was to determine whether employing a uniform fleet as opposed to a mixed fleet affects maintenance costs, operational efficiency, spare parts availability, and simplifies the work of drivers and service technicians. Data was collected through an online survey completed by 82 companies. The findings indicate that most companies prefer using a single-brand truck fleet due to reduced maintenance costs, standardized servicing processes, and improved service support. Additionally, the uniform fleet significantly simplifies daily operational activities. The statistical analysis revealed a significant association between respondents' gender and their attitudes toward mixed fleets, while other demographic factors showed no significant influence. Based on the findings, it can be concluded that a single-brand truck fleet represents a more efficient long-term strategy for Slovenian transport companies, as it combines lower costs, higher operational efficiency, and simplified work processes for employees. upravljanje voznega parka enotna flota tovornjak stroški vzdrževanja operativna učinkovitost Keywords: fleet management uniform fleet truck maintenance costs operational efficiency true true false [S. Ljubša] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-08-27 13:46:22 2025-10-09 15:12:57 2025-11-04 08:35:50 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 656.13:658.7(043.2) 252564739 UN_Ljubsa_Sara_2025.pdf UN_Ljubsa_Sara_2025.pdf 1 D54F61C39813A07E6808D5BB994ABA7E a636c3b92e822f684d46f607cdb495e86d30a1baff6ab72462d1b4f269b08fd7 c6945e38-833d-11f0-8e8c-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=196621 Fakulteta za logistiko 0 0 0