20.500.12556/DKUM-94797 Ekonomika uvedbe dopolnilne dejavnosti na lastni kmetiji diplomsko delo Economics of introducing a supplementary activity at a self-owned farm Namen naloge je bil preveriti ekonomsko upravičenost uvedbe dopolnilne dejavnosti predelave in neposredne prodaje govejega mesa na družinski kmetiji Majer. Glavni cilji so vključevali primerjavo ekonomike med prodajo pitancev v klavnico in prodajo mesa končnim potrošnikom, oceno investicije v razširitev predelovalno-prodajnega prostora ter raziskavo potrošniških navad in pripravljenosti za nakup mesa neposredno pri kmetu. Metodološki okvir je obsegal ekonomsko analizo dveh trženjskih modelov (prodaja v klavnico in prodaja na domu), SWOT analizo za neposredno prodajo in anketo, izvedeno s spletnim orodjem 1KA. Anketni vprašalnik je vseboval deset vsebinskih in tri demografska vprašanja, nanj je ustrezno odgovorilo 134 oseb. Rezultati ekonomske analize kažejo, da je neposredna prodaja ekonomsko ugodnejša, saj zagotavlja višje prihodke na žival. Investicija v razširitev in posodobitev obstoječega predelovalno-prodajnega prostora se je izkazala kot finančno izvedljiva, z ocenjenim povračilnim obdobjem v približno desetih letih. Anketna raziskava potrjuje visoko pripravljenost potrošnikov za nakup mesa pri lokalnem kmetu, pri čemer izstopajo ključni dejavniki odločitve: poreklo, način reje in cena. Potrošniki najpogosteje izberejo pakete velikosti 10 kg in preferirajo osebni prevzem na kmetiji. Na podlagi rezultatov lahko sklepamo, da obstaja realna tržna priložnost za uvedbo dopolnilne dejavnosti na kmetiji, kar prispeva k višji dodani vrednosti, večji neodvisnosti od tržnih nihanj in boljši povezanosti s končnimi potrošniki. The purpose of the thesis was to verify the economic feasibility of introducing a supplementary activity of processing and direct sales of beef on the family farm Majer. The main objectives included a comparison of the economical efficiency between the sale of fattening animals until they enter the slaughterhouse and the sale of meat to end consumers. An investment assessment of the processing and sales area expansion of and a survey of consumer habits and willingness to buy meat directly from the farmer was carried out. The methodological framework included an ecomic analysis of two marketing models (sale to the slaughterhouse and home sales), a SWOT analysis for direct sales, and a survey conducted using the online tool 1KA. The survey questionnaire contained ten substantive and three demographic questions, and 134 people answered it accordingly. The results of the economic analysis indicate that direct sales are financially more advantageous, as they provide a higher income per animal. The investment in the expansion and modernization of the existing processing and sales area proved to be economically feasible, with an estimated payback period of approximately ten years. The survey confirms the willingness of consumers to buy meat from a local farmer, with the following key decision factors standing out: origin, farming method and price. Consumers most often choose 10kg packages and prefer personal collection at the farm. The results point to the fact, that there is a real market opportunity for introducing complementary activities on the farm, which could contribute to higher added value, a greater independence from market fluctuations and a better connection with the end consumer. ekonomska analiza dopolnilna dejavnost goveje meso neposredna prodaja economical analysis supplementary activity beef direct sales true true false T. Majer Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-08-27 15:35:44 2025-10-10 13:41:56 2025-10-11 03:15:04 0000-00-00 00:00:00 2025 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF (VI, 56 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 631.1:338.432.5:637.517(043.2)=163.6 252724227 VS_Majer_Timotej_2025.pdf VS_Majer_Timotej_2025.pdf 1 66BAAAD1A1926E806FC4E7FBC8F8A47E bb7a9fb5af0f10138224195c9c94c23cd6b58eab95b7b1604080cc56c9dd81df a9a8edd3-834c-11f0-8e8c-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=196641 Fakulteta za kmetijstvo in biosistemske vede 0 0 0