20.500.12556/DKUM-94836 Trajnostna embalaža : prepoznavanje priložnosti, izzivov in vpliv potrošniških odločitev Sustainable packaging : opportunities, challenges, and the role of consumer choices V diplomskem delu je obravnavana trajnostna embalaža kot ključni dejavnik trajnostnega razvoja, s poudarkom na njenem pomenu, okoljskih in družbenih vplivih ter vedenju potrošnikov. V teoretičnem delu so predstavljene definicija embalaže, klasifikacija, materiali, priložnosti in izzivi trajnostne embalaže, s posebnim poudarkom na povezavi med trajnostnim oblikovanjem in krožnim gospodarstvom. Empirični del temelji na anketni raziskavi med slovenskimi potrošniki, pri čemer so bila analizirana njihova stališča, navade, zaupanje v okoljske oznake ter pripravljenost za izbiro trajnostnih rešitev. Rezultati kažejo, da so potrošniki sicer ozaveščeni o trajnostni embalaži, vendar so njihove nakupne odločitve še vedno v veliki meri pogojene s ceno. Pomembne razlike so bile ugotovljene glede na spol in starost, kar potrjuje vpliv demografskih dejavnikov na trajnostne izbire. Delo izpostavlja potrebo po usklajenem delovanju proizvajalcev, zakonodajalcev in potrošnikov ter opozarja na pomen celostnega pristopa pri uvajanju trajnostne embalaže. The research explores sustainable packaging as a crucial component of sustainable development, focusing on its significance, environmental and social impacts, and consumer behavior. The theoretical part outlines definition, classification, materials, opportunities, and challenges related to sustainable packaging, emphasizing its role within circular economy principles and eco-design. The empirical part is based on a survey conducted among Slovenian consumers, analyzing their perception, habits, trust in environmental labels, and willingness to choose sustainable solutions. Results show that although consumers are generally aware of sustainable packaging, their purchasing decisions are still largely driven by price. Statistically significant differences were observed between genders and age groups, confirming the influence of demographic factors on sustainable choices. The findings highlight the need for coordinated action between producers, authorities, and consumers, as well as a comprehensive approach to implementing sustainable packaging solutions. The study contributes to a deeper understanding of the complexity of sustainable packaging adoption and provides practical insights for improving communication strategies and promoting environmentally responsible consumption. trajnostna embalaža okoljska ozaveščenost zaupanje v okoljske oznake trajnostno vedenje sustainable packaging environmental awareness trust in environmental labels sustainable behavior true true false [A. Staroverški] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-08-28 09:45:30 2025-10-10 14:27:32 2025-11-04 08:45:18 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 502.131.1(043.2) 252739843 UN_Staroverski_Anja_2025.pdf UN_Staroverski_Anja_2025.pdf 1 9DF4334024F315ADBB7768006B02DA14 fb7aee443532eb69b073026d71570a681ff0dfbd0f5e52fca028b91f3581f782 4d52e818-83e4-11f0-a712-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=196742 Fakulteta za logistiko 0 0 0