20.500.12556/DKUM-94862 Key success factors in digital transformation fundamentals developed from a bibliometric analysis Ključni faktori uspeha u digitalnoj transformaciji, osnove razvijene iz bibliometrijske analize The article analyses a multidimensional digital transformation process. Digital transformation is a change or shift in operational and strategic frameworks necessitated by the rapid advancement of digital technology. Digital transformation is more than the implementation of advanced technology, it requires a cultural shift towards constant experimentation and openness to failure. Such changes make the organization agile, efficient, and customer-orientated, with the ability to quickly integrate new, comprehensive data into the entire decision-making and innovation process. The purpose of the research was therefore to analyse the key success factors in digital transformation. The analysis serves as a basis for further theoretical research in this field and for practical implementation in organisational systems. As part of this research, a bibliometric analysis was carried out using the open-source tool VOSviewer. The analysis shows that digital transformation is particularly relevant in the fields of Computer Science; Business, Management and Accounting; and Engineering, namely in Germany, China and the Russian Federation. We have come to the conclusion that the key success factors in digital transformation are as follows: corporate organization and technology, collaboration and cultural change, holistic strategy, leadership and organizational structure, continuous learning and conformity to best practises. digital transformation advanced technologies key success factors bibliometric analysis VOSviewer digitalna transformacija napredne tehnologije ključni dejavniki uspeha bibliometrična analiza VOSviewer true true true Angleški jezik Srbski jezik (cirilica) Znanstveno delo 2025-08-28 15:26:19 2025-08-28 15:26:19 2025-09-01 14:35:53 0000-00-00 00:00:00 2025 0 0 str. 103-115 no. 1 Vol. 20 2025 0000-00-00 Zaloznikova Objavljeno NiDoloceno 2024-05-30 2024-12-19 2025-06-13 005.336.1 238958595 10.5937/sjm20-51319 2217-7159 https://aseestant.ceon.rs/index.php/sjm/article/view/51319/27342 1 97f4500a-8412-11f0-a712-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=196833 1452-48642501103M.pdf 1452-48642501103M.pdf 1 945BC00D74ED977FCA2B71EE2BB1AD56 3f59072b5a7e7c09d377c4f404bed6032244e46b9f10036a2e37efa4a26cd6d8 e4a10b87-8412-11f0-a712-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=196834 Fakulteta za organizacijske vede 0 0 0