20.500.12556/DKUM-94926 Vpliv inflacije na vedenje odjemalcev The impact of inflation on consumer behaviour Inflacija predstavlja upad kupne moči denarja, kar pomeni, da lahko danes z enako količino denarja kupimo manj kot smo lahko kupili včeraj. Inflacija se pojavi takrat, kadar se zvišajo cene vseh izdelkov in storitev, zato ima pomemben vpliv na vedenje odjemalcev. Vpliv inflacije na vedenje odjemalcev bomo v diplomskem delu opredelili in podrobneje pojasnili, skladno s tem bomo raziskali tudi današnjo potrošniško družbo, nakupne navade potrošnikov in vzorce vedenja odjemalcev glede na spremembe cen izdelkov ter storitev. V diplomskem delu bomo zajeli njen pomen in razvoj, kako se je ta pojavljala skozi zgodovino po svetu ter kako se je spreminjala na območju Slovenije v zadnjih nekaj desetletjih. Pojasnili bomo tudi vrste inflacije in posledice cenovnih sprememb. Razložili bomo odziv odjemalcev, ko pride do inflacije. V nadaljevanju bomo obravnavali vedenje odjemalcev, kakšen vpliv ima inflacija nanje in zakaj jih je treba proučevati. Prav tako bomo opisali dejavnike vedenja odjemalcev. Pripravili bomo pregled ključnih raziskav, v katerem bomo predstavili raziskovalne študije in dodali svoje komentarje. Diplomsko delo bomo zaključili s sklepom, v katerem bomo predstavili naše ugotovitve, teoretično uporabno vrednost in praktično uporabno vrednost diplomskega dela ter zapisali pomanjkljivosti raziskave. Inflation represents the decline in the purchasing power of money, meaning that today we can buy less with the same amount of money than we could buy yesterday. In other words, inflation occurs when the prices of all goods and services increase, therefore, inflation has a significant impact on consumer behaviour. In the diploma thesis, we will define and explain in more detail the impact of inflation on consumer behavior, and accordingly, we will also explore today's consumer society, consumer purchasing habits, and patterns of consumer behaviour in relation to changes in the prices of goods and services. In the thesis, we will cover its meaning and phenomenon, examining its historical presence across the globe, and how it has changed in Slovenia over the past few decades. Various types of inflation and the consequences of price fluctuations will be discussed, along with consumer responses to inflationary pressures. Subsequently, the thesis will focus on consumer behavior, analyzing the impact of inflation on consumers and highlighting the importance of studying these behavioral patterns. The key factors influencing consumer behavior will also be addressed. A review of research studies on this topic will be conducted, incorporating critical analysis and commentary. The thesis will conclude with a summary of the main findings, an evaluation of the theoretical and practical contributions of the research, and a discussion of its limitations. Inflacija vedenje odjemalcev potrošništvo impulzivno nakupovanje nakupne odločitve nakupno vedenje. Inflation consumer behaviour consumerism impulsive buying purchasing decisions purchase behaviour. true true false E. Šnajder] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-08-29 10:51:11 2025-10-08 10:52:10 2025-10-09 03:22:56 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 366.1:336.748.12 252251907 VS_Snajder_Eva_2025.pdf VS_Snajder_Eva_2025.pdf 1 B2E4B3696B58BD6F0A7A2A55700A260E d330978a8fede7bd925b02714c42719648160c80c6ec5728f08e4cb1c6889186 e466205d-9de3-11f0-99e2-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=199394 Ekonomsko-poslovna fakulteta 0 0 0