20.500.12556/DKUM-94947 Digitalizacija in produktivnost v proizvodnem podjetju Digitalization and productivity in the manufacturing company Diplomsko delo obravnava vpliv digitalizacije na produktivnost, motivacijo in zavezanost zaposlenih v proizvodnem podjetju ter izzive, s katerimi se organizacije soočajo ob uvajanju novih digitalnih orodij. Teoretični del naloge se osredotoča predvsem na predstavitev temeljnih pojmov digitalizacije, produktivnosti ter vplivov digitalizacije na produktivnost, motivacijo in zavezanost zaposlenih k podjetju. Empirični del vključuje raziskavo, v okviru katere so analizirani rezultati ankete. Ugotovitve raziskave kažejo, da ima digitalizacija izrazito pozitiven vpliv na produktivnost, nekoliko manj pa na motivacijo in zavezanost zaposlenih. Med ključnimi pozitivnimi učinki digitalizacije se izpostavljajo večja učinkovitost zaposlenih, hitrejše opravljanje nalog ter boljši pregled in avtomatizacija delovnih procesov. Kljub temu pa digitalizacija prinaša tudi številne izzive. Med najpogostejšimi izzivi so pomanjkanje ustreznega digitalnega usposabljanja, odpor zaposlenih do sprememb ter nejasno opredeljeni cilji digitalizacije. Da bi podjetja ohranila konkurenčnost, morajo zagotoviti ustrezno komunikacijo med zaposlenimi in vodstvom, nenehno vlagati v razvoj digitalnih rešitev in vedno znova ponujati možnost dodatnih oziroma stalna izobraževanj. The thesis covers the topic of the impact of digitalization on productivity, motivation, and commitment of employees in a manufacturing company, as well as the challenges that arise in the company when introducing new digital tools. The theoretical part of the thesis covers various concepts of digitalization, productivity, and the impact of digitalization on productivity, motivation, and employee commitment to the company. In addition to the theory, the thesis also includes a research, where the results of the survey are presented. Based on the research, we saw that digitalization has a very positive impact on productivity, while having less of an impact on motivation and commitment. The benefits of digitalization include greater employee efficiency, faster completion of tasks, and better oversight and automation of work processes. Digitalization itself also brings numerous challenges that cause problems for both company leaders and employees. Some of these challenges include a lack of proper digital training, resistance to change among employees, and unclearly presented goals for digitalization. Companies must therefore ensure that employees have communication with managers, the possibility of additional and/or continuous education, and that they also invest in digitalization after its implementation, as this is the only way to maintain their competitiveness. Digitalizacija produktivnost motivacija zavezanost zaposlenih proizvodno podjetje Digitalization productivity motivation employee commitment manufacturing company true true false M. Kajzer] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-08-29 17:36:31 2025-10-03 09:33:07 2025-10-04 03:23:15 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.2:004 251605763 VS_Kajzer_Mia_2025.pdf VS_Kajzer_Mia_2025.pdf 1 C660F1A86CD8A0C05A8576EBFFA0DCDE ba0039ec59168bb01460b47487e6524248438f98a287c83f91961302ba51a8d7 6c64661e-9650-11f0-8cab-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=198890 Ekonomsko-poslovna fakulteta 0 0 0