20.500.12556/DKUM-94987 Psihološki dejavniki uspeha v podjetništvu Psychological factors of success in entrepreneurship Diplomska naloga obravnava pomen psiholoških dejavnikov pri uspehu podjetnikov. V teoretičnem delu so predstavljene glavne značilnosti podjetništva v povezavi s psihologijo ter psihološki dejavniki, ki jih literatura najpogosteje povezuje z uspehom, kot so samozavest, naklonjenost k tveganju, notranji nadzor, vztrajnost, prilagodljivost, odpornost na stres ter ciljna usmerjenost. Teorija poudarja, da omenjene lastnosti podjetniku omogočajo premagovanje izzivov, sprejemanje odločitev v negotovih razmerah in doseganje dolgoročnih ciljev. V empiričnem delu naloge so bili rezultati pridobljeni z anketo med podjetniki. Analiza je pokazala, da podjetniki največji pomen pripisujejo vztrajnosti, samozavesti in prilagodljivosti. Manjšo vlogo imajo naklonjenost k tveganju in notranji nadzor, kar nakazuje, da podjetniki uspeha ne povezujejo neposredno s tveganjem, temveč s premišljenostjo in osebno stabilnostjo. V odprtih vprašanjih so kot pomemben dejavnik pogosto izpostavili tudi komunikacijo, ki je v literaturi redkeje obravnavana, a se v praksi kaže kot bistvena za uspešno podjetniško delovanje. Raziskava tako potrjuje, da imajo psihološki dejavniki pomembno vlogo pri uspehu podjetnikov. Rezultati ponujajo praktične usmeritve za razvoj ključnih osebnostnih lastnosti ter odpirajo prostor za nadaljnje raziskave, ki bi še bolj povezale teoretična spoznanja in prakso. This thesis examines the importance of psychological factors in the success of entrepreneurs. The theoretical part presents the main characteristics of entrepreneurship in relation to psychology and the psychological factors most frequently associated with success, such as self-confidence, risk, locus of control, persistence, adaptability, stress resilience and goal orientation. The theory emphasises that these traits enable the entrepreneur to overcome challenges, make decisions in uncertain situations and achieve long-term goals. In the empirical part of the thesis, the results were obtained through a survey of entrepreneurs. The analysis showed that entrepreneurs attach the highest importance to perseverance, self-confidence and adaptability. Risk and locus of control play a lesser role, suggesting that entrepreneurs do not directly associate success with risk, but rather with thoughtfulness and personal stability. Communication was also frequently mentioned as an important factor in the open-ended questions and is less often discussed in the literature, but in practice it appears to be essential for successful entrepreneurial activity. The survey confirms that psychological factors play an important role in the success of entrepreneurs. The results offer practical orientations for the development of key personality traits and open up space for further research to further link theoretical insights and practice. podjetništvo podjetnik psihološki dejavniki uspeha samozavest naklonjenost k tveganju notranji nadzor vztrajnost prilagodljivost odpornost na stres ciljna usmerjenost entrepreneurship entrepreneur psychological success factors self-confidence risk locus of control perseverance adaptability stress resilience goal orientation true true false M. Mori] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-09-01 09:20:52 2025-10-27 13:05:52 2025-10-28 03:24:12 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.3:159.9 254907395 VS_Mori_Masa_2025.pdf VS_Mori_Masa_2025.pdf 1 D08EDFB955990445F4EB48DED8FC9789 2b0182c04ac9c2f55b820f542d76e6ea6ea84f07da4fcfa68101c1d8a0e047ae ea418c82-984c-11f0-8a3e-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=199020 Ekonomsko-poslovna fakulteta 0 0 0