20.500.12556/DKUM-94991 Vpliv zelenega prehoda na procese prodaje HVAC sistemov v podjetju Atermika d.o.o The impact of the green transition on the sales processes of HVAC systems in the company Atermika d.o.o. Diplomsko delo obravnava vpliv zelenega prehoda na procese prodaje HVAC sistemov v podjetju Atermika d.o.o. V teoretičnem delu je podrobno predstavljen pojem zelenega prehoda, njegov pomen za trajnostni razvoj ter priložnosti in izzivi, ki jih prinaša za gospodarstvo. Analizirani so trendi na področju ogrevanja, prezračevanja in klimatizacije, zlasti vloga toplotnih črpalk, prezračevalnih sistemov in energetske učinkovitosti v gospodinjstvih. Poudarjene so prednosti, kot so zmanjšanje emisij in večja energetska neodvisnost, pa tudi slabosti, kot so visoki začetni stroški ter pomanjkanje znanja in kadrov. V empiričnem delu je predstavljeno družinsko podjetje Atermika d.o.o., ki deluje predvsem regionalno. Osredotoča se na prodajo in implementacijo HVAC sistemov ter iskanje rešitev za okoljsko ozaveščene kupce. Poseben poudarek je na prilagajanju tržnim trendom, izzivih prodajnega procesa in potrošniškem vedenju pri nakupu naprav za ogrevanje in hlajenje. Intervju z direktorjem podjetja razkriva pogled na prihodnost industrije, pomen trajnostnega razvoja in konkretne korake, ki jih podjetje izvaja v skladu z načeli zelenega prehoda. Delo zaključuje, da zeleni prehod prinaša številne priložnosti za rast in inovacije, vendar zahteva strateško prilagajanje podjetij, večjo dostopnost sodobnih tehnologij ter ustrezno izobraževanje potrošnikov in strokovnih kadrov. The thesis examines the impact of the green transition on sales processes of HVAC systems in the company Atermika d.o.o. The theoretical part provides a detailed explanation of the concept of the green transition, its importance for sustainable development, as well as the opportunities and challenges it brings to the economy. Trends in the field of heating, ventilation, and air conditioning are analyzed, with particular focus on the role of heat pumps, ventilation systems, and energy efficiency in households. The advantages, such as emission reduction and greater energy independence, are emphasized, along with weaknesses such as high initial costs and lack of knowledge and skilled personnel. The empirical part presents the family-owned company Atermika d.o.o., which operates primarily on a regional level. It focuses on the sales and implementation of HVAC systems and on providing solutions for environmentally conscious customers. Special attention is given to adapting to market trends, challenges in the sales process, and consumer behavior when purchasing heating and cooling devices. An interview with the company’s director reveals insights into the future of the industry, the importance of sustainable development, and concrete steps the company is taking in line with the principles of the green transition. The thesis concludes that the green transition offers numerous opportunities for growth and innovation, but requires strategic adaptation of companies, greater accessibility of modern technologies, and proper education of consumers and professional staff. zeleni prehod trajnostni razvoj krožno gospodarstvo HVAC sistemi toplotne črpalke prezračevalni sistemi energetska učinkovitost potrošniško vedenje prodajni procesi Atermika d.o.o. green transition sustainable development circular economy hvac systems heat pumps ventilation systems energy efficiency consumer behavior sales processes atermika d.o.o. true true false D. Žunković] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-09-01 11:03:42 2025-10-23 14:16:51 2025-10-24 03:23:29 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8:502.131.1 254514435 UN_Zunkovic_Domen_2025.pdf UN_Zunkovic_Domen_2025.pdf 1 3CC81CA154A7CC807E1FD60A300DEFAE 594d712aaf3e512fa49b26674e18feded0723cdc3267b77cea7798c9875a36d1 b052ff9b-a831-11f0-9756-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=199812 Ekonomsko-poslovna fakulteta 0 0 0