20.500.12556/DKUM-95006 Vpliv barve embalaže na zaznavanje okusa energijske pijače The influence of packaging color on the perception of energy drink flavor V diplomskem delu je obravnavana analiza eksperimenta z naslovom Vpliv barve embalaže na zaznavanje okusa energijske pijače. V teoretičnem delu smo preučili barvo, kjer je poudarek na fiziološkem zaznavanju barve, psihološki vpliv barv in simbolični pomen barv, nato smo preučili embalažo s poudarkom na funkciji embalaže in razvrščanju embalaže ter zaznavanju, kjer pa je poudarek na procesu zaznavanja in vplivnih dejavnikih na zaznavanje. Barva ima velik pomen in vpliv na človeško življenje. Prisotna je v kulturi, umetnosti in jo zaznavamo na veliko načinov. Vpliva na človekovo razpoloženje na pozitiven ali negativen način. Z barvo se srečujemo celo življenje. Barva ni samo v okolju, temveč je tudi v embalaži, ki jo uporabljamo. Embalaža se pojavi v vseh možnih oblikah in materialih; zaznavamo pa jo na različne načine. Vsak človek zaznava stvari na drugačen način; tudi embalaža in barva morata sprožiti zanimanje porabnika, da kupi in uporablja določen izdelek. Zaznavanje pa ni samo na podlagi videza, temveč tudi vonja in raznih človekovih čutil. Sklep diplomskega dela zajema ugotovitve eksperimenta na podlagi izračunane statistike za vsako spremenljivko posebej. S pomočjo enosmerne Anove in t-testa v programu IBM SPSS Statistics bodo podatki v raziskavi natančno in enostavno opredeljeni. The thesis deals with the analysis of an experiment entitled The influence of packaging color on the perception of the taste of and energy drink. In the theoretical part, we examined color, focusing on the physiological perception of color, the psychological impact of color, and the symbolic meaning of colors. Then, we examined packaging, focusing on the function of packaging and packaging classification, and perception, focusing on the process of perception and factors infuencing perception. Color has a great importance and influence on human life. It is present in culture, art and we perceive it in many ways. It affects a person's mood in a positive or negative way. We encounter color throughout our lives. Color in not only in the environment, but also in the packaging we use. Packaging appears in all possible forms and materials; and we perceive it in different ways. Each person perceives things in a different way; packaging and color must also arouse the consumer's interest in buying and using a certain product. Perception is not only based on appearance, but also in terms of smell and the various senses that a person has. The conclusion of the thesis covers the findings of the experiment based on the calculated statistics for each variable separately. Using one-way Anova and t-test in IBM SPSS Statistics, the data in the research will be accurately and easily defined. Barva embalaža zaznavanje okus eksperiment. Color packaging perception taste experiment. true true false V. Gjerkeš] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-09-01 18:56:02 2025-10-08 09:38:07 2025-10-09 03:22:57 0000-00-00 00:00:00 2025 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 159.937.51 252213251 VS_Gjerkes_Vito_2025.pdf VS_Gjerkes_Vito_2025.pdf 1 958A0D1AAA5176DE247FB3A6573D9B9C 6107db8b10b4f81752a19e3092f708aa57e0bb7ce9349cbb369ae638b07f76be ac8754c4-93fb-11f0-821d-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=198713 Ekonomsko-poslovna fakulteta 0 0 0